FIRST-OF-ITS-KIND COLLABORATION ON AMAZON.COM TO INCLUDE LOGO-BRANDED LGBT PAGE WITH COMPREHENSIVE EDITORIAL AND VIDEO CONTENT LINKING TO AMAZON'S EXTENSIVE LGBT-RELATED PRODUCTS
NEW YORK, June 2 /PRNewswire/ --
Logo, a unit of Viacom's MTV Networks (NYSE:VIANYSE:VIA.B), and Amazon (NASDAQ:AMZN) today announced a first-of-its-kind collaboration for Gay Pride Month in June.
Logo will create and curate extensive and customized LGBT-focused editorial content and video for Amazon's Movies & TV Gay & Lesbian store, which will link to related products for purchase on http://www.amazon.com/. The revamped LGBT section of Amazon Movies & TV Store combines Logo's expertise in the gay community with Amazon's vast array of products and commitment to offering customers great selection and prices. The revamped Movies & TV Store will feature a Pride Month sale event, with DVDs up to 60 percent off for the month of June. Through this month-long collaboration, Logo and Amazon.com will each continue to provide their loyal users with access to customized and relevant content combined with the ability to browse and purchase their favorite TV shows, music, books and videos.
The LGBT-dedicated page will host video clips from Logo original programming including "Noah's Arc," "Gimme Sugar," "Rick & Steve", editorial features including blogs and vlogs on gay entertainment essentials, extensive top ten lists and the most talked-about categories from this year's "NewNowNext Awards." Premiering on Logo on Saturday, June 13 at 9 PM ET/PT and online at LOGOonline.com, the annual "NewNowNext Awards" special pays homage to the pioneers of today who are transforming and defining tomorrow's pop culture. Log on now to Amazon.com and LOGOonline.com to check out what the buzz is all about around this year's NewNowNext Award nominees.
"Joining forces with such a substantial company as Amazon allows us to continue to super serve our tech-savvy audience through our distinct Logo voice," said Lisa Sherman, Executive Vice President, General Manager, Logo. "This collaboration further expands our authority in the media landscape and strengthens our dedication to the LGBT community."
"We're excited to add this terrific new content from Logo to our Gay & Lesbian Movies & TV Store," said Laura Orvidas, director, Amazon DVD Store. "This content, combined with Amazon's large selection, low prices and customer reviews, will enhance the shopping experience for Amazon customers."
For more information on Logo and its series and specials log on to LOGOonline.com. To see the LGBT Movies & TV Store on Amazon.com, go to http://www.amazon.com/movies.
ABOUT LOGO
Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment gay and lesbian-themed network, from MTV Networks, a unit of Viacom (NYSE:VIANYSE:VIA.B). Launched in 2005, Logo's cable channel is in more than 37 million homes across the United States and is complemented by a federation of online properties, including LOGOonline.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE:VIANYSE:VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.
CONTACTS:
For Logo
Erica Cantwell Sahin
Erica
212-846-3683
For Amazon.com
Amazon Media Hotline
206-266-7180
DATASOURCE: VH1
CONTACT: Erica Cantwell Sahin, or Erica ,
+1-212-846-3683, both for Logo; Amazon Media Hotline, +1-206-266-7180
Web Site: http://www.logoonline.com/