LiveRamp Celebrates Momentum on First Anniversary with Acxiom
July 16 2015 - 12:00PM
Business Wire
Data-driven marketing is taking off with
rapid growth in LiveRamp onboarding volume, partners, and
customers
Independent study finds LiveRamp enables
double-digit returns for marketers
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, celebrated the first anniversary of
its acquisition of LiveRamp™, a period marked by rapid growth and
momentum:
- Acxiom’s Connectivity Division
completed fiscal 2015 with a revenue run rate in excess of $80
million, more than doubling since the acquisition of LiveRamp in
July 2014.
- The total number of records onboarded
per month grew to 20 billion, a 400 percent increase from last
year.
- LiveRamp is now integrated with more
than 200 marketing platforms and data providers, up from 90 at the
time of the acquisition.
- LiveRamp customer counts have more than
doubled in the past year.
Over the past 12 months, LiveRamp and Acxiom established
large-scale data onboarding partnerships with Google, Microsoft,
and Salesforce and were named Twitter Official Partners. LiveRamp’s
current list of clients includes innovative brands such as American
Express, Dun & Bradstreet, Equifax and Macy’s, as well as
hundreds of others including:
- four of the top five financial services
companies
- four of the top five communications
service providers
- two of the top three automotive
companies
- four of the top eight retailers
- three of the top five hospitality
companies
“LiveRamp is helping us onboard our data and connect it to more
platforms and partners, enabling us to increase efficiency and
deliver customer value,” said Anudit Vikram, SVP of Products, and
Audience Solutions at Dun & Bradstreet.
LiveRamp’s ability to help marketers increase sales is
highlighted in the recent Total Economic Impact (TEI) study
conducted by Forrester Consulting and commissioned by Acxiom1. The
study, which interviewed four of LiveRamp’s customers, including
three Fortune 500 brands, found that for a composite organization,
LiveRamp’s data onboarding capabilities delivered a 12.3x return on
investment, a 10 percent increase in efficiency of its digital
marketing budget, a 5 percent sales lift following campaigns, and a
2.5x increase in new customers making a store purchase following
digital campaigns, as well as payback in three months.
“The new era of data-driven marketing is accelerating demand for
connectivity as brands seek to reach consumers across a fragmented
landscape of channels and devices,” said Travis May, President of
LiveRamp. “We look forward to helping our clients and partners
achieve even greater success in the year ahead as we double down on
our mission to connect the digital marketing ecosystem.”
About LiveRamp
LiveRamp connects more than 200 digital marketing platforms and
data providers. By onboarding customer data into the targeting,
measurement, and personalization products developed by our
partners, we help leading brands eliminate data silos and run more
efficient marketing programs. LiveRamp is an Acxiom company. For
more information, visit www.LiveRamp.com.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
Salesforce is a trademark of salesforce.com, Inc.
1 The Total Economic Impact™ Of Acxiom LiveRamp Connect, a
commissioned study conducted by Forrester Consulting on behalf of
Acxiom, July 2015
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AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GACXM)
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