ST. LOUIS, Dec. 17, 2014 /PRNewswire/ -- Live Nation
today announced a multi-year agreement with Hollywood Casino, a
casino owned and operated by Penn National Gaming, to become the
new name-in-title sponsor of their popular amphitheatre located in
Maryland Heights near St. Louis. The new venue name is Hollywood
Casino Amphitheatre.
"This relationship with our next-door neighbor allows us to
deepen our roots in the St. Louis
region, further committing and connecting to the customers we
serve," said Hollywood Casino General Manager, Todd George. "The cooperative marketing
opportunities with Live Nation via the venue are so huge, we jumped
at the chance to be part of the amphitheatre experience. This just
makes sense in so many ways."
In 2014 the venue, formerly known as the Verizon Wireless
Amphitheater, hosted approximately 400,000 guests and showcased
talent such as James Taylor,
Journey, Toby Mac, Motley Crue,
Jason Aldean, Goo Goo Dolls, 311 and
OneRepublic. It was the highest show count since the 2002 season.
Foo Fighters, Warped Tour and Nickelback are just a few of the many
exciting shows lined up for the Hollywood Casino Amphitheatre 2015
season.
"We couldn't be happier to enter into this marketing
relationship with the Hollywood Casino at our premier live
entertainment venue in St. Louis,"
said Dave Gerardi, President of Live
Nation Midwest. "Their physical proximity, entrepreneurial spirit
and positive synergies make this sponsorship alliance a great fit,
enabling them to reach, engage and connect with live music fans at
our venue."
The Hollywood Casino Amphitheatre attracts large crowds with its
21,000 person capacity, state-of-the-art sound system and six video
screens surrounding the artist-driven venue. The compelling
atmosphere of the amphitheatre, integrated with top artist
performances, delivers an emotional experience unlike any other
live show. The Hollywood Casino Amphitheatre made its first
appearance when it opened on June 14,
1991, with a stellar performance by Steve Winwood.
Upon opening in May 2012,
Hollywood Casino in St. Louis
enjoyed excellent reviews. The facility features more than 2,100
slots and video poker machines, 70+ table games, superb
restaurants, a full-service hotel with over 455 deluxe rooms and 47
suites, plus fitness center, bars and lounges. Now the property has
its name on the popular Live Nation St. Louis outdoor music
venue.
About Hollywood Casino
Hollywood Casino St. Louis is
located in Maryland Heights,
Missouri, directly off I-70, approximately eight miles west
of Lambert St. Louis International Airport.
Hollywood has over 120,000 square
feet of newly renovated, state of the art gaming space, a 500
guestroom hotel, and countless other entertainment amenities,
including Boogie Nights, Final Cut Steakhouse, Charlie Gitto's, Phat
Tai and several other entertainment venues.
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, Live Nation Media & Sponsorship and Artist
Nation Management. For additional information, visit
www.livenationentertainment.com.
Logo - http://photos.prnewswire.com/prnh/20141217/164844LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/live-nations-st-louis-amphitheatre-gets-a-new-name-hollywood-casino-amphitheatre-300010992.html
SOURCE Live Nation Entertainment