MELBOURNE, Australia,
Sept. 15, 2015 /PRNewswire/
-- Live Nation Australia, a Live Nation Entertainment, Inc.
(NYSE: LYV) company, is pleased to announce an official partnership
with the National Australia Bank (NAB), one of Australia's largest financial
institutions.
The new multi-year association will provide customers of the NAB
Group, including its Wealth Management Division, MLC with an
exciting suite of Live Nation benefits, including exclusive access
to concert ticketing, VIP packages, 'Money Can't Buy' experiences
and specialised content.
The partnership positions NAB as an official brand partner of
Live Nation Australia and offers NAB nationwide category
exclusivity across the financial services sector. MLC is also named
as a superannuation partner.
Michael Coppel, president and CEO of Live Nation Australia and
New Zealand, said: "Live Nation
continues to offer brands an innovative sponsorship property to
develop a deeper level of customer and staff engagement. Being able
to tailor our benefits to suit an organisation the size of NAB has
validated the scale we can provide. We have admired their long-term
partnerships with the likes of the AFL and how they have developed
over time to include various grass roots programs that have
assisted the league to grow and broaden its reach."
NAB Acting Chief Marketing Officer Michael Nearhos said the bank was delighted to
enter into this new partnership with Live Nation.
"We look forward to bringing these exciting benefits from the
partnership to our customers. It will enable us to even further
reward and recognize our customers with exclusive ticketing offers
and VIP experiences. We're continually looking for ways we can show
our customers how much we value and appreciate them — live
entertainment is the ideal platform for us to do so," he said.
Live Nation's partnership with NAB is one of a limited number of
exclusive brand partnerships Live Nation Australia and New Zealand has entered into and sees NAB join
current brand partners Qantas, Europcar, NSW Health, Spark (NZ),
American Express, and Hilton Hotels and Resorts.
The NAB partnership was brokered by Sydney-based entertainment partnerships
agency, mixitup Australia, a Live
Nation Australasia joint-venture company.
Greg Segal, managing director of
mixitup, said: "Live Nation continues to partner with industry
leaders and companies who genuinely wish to reward and thank their
customers. NAB has a proven track record of expertly leveraging
their partnerships, particularly in sport, and this partnership is
their first foray into music. We look forward to working with NAB
on various campaigns to leverage the ever-growing live music space
and are excited about what we can create together."
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, Live Nation Media & Sponsorship and Artist
Nation Management. For additional information, visit
www.livenationentertainment.com.
About mixitup
mixitup is Australia's leading brand entertainment
agency, working across Australia,
New Zealand and Asia. Established in 2006, mixitup creates and
exclusively represents cultural assets, connecting customer centric
brands to game changing content and experiences. For additional
information, visit www.mixitup.com.au.
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SOURCE Live Nation Entertainment