Lee Jeans Encourages Americans to Wear Denim to Work on Oct. 7
MERRIAM, Kan., Sept. 28 /PRNewswire/ -- Only two weeks remain before companies, organizations and individuals don their denim for Lee National Denim Day, the largest single-day fundraiser for breast cancer. Companies and individuals are urged to sign up and receive their participation kit before the event by visiting http://www.denimday.com/ or calling (800) 521-5533.
This year Lee is celebrating the 10-year anniversary of the program that encourages employees to wear jeans to work in exchange for a $5 donation to the Susan G. Komen Breast Cancer Foundation where funds are used for breast cancer research, education, screening and treatment programs. In addition to raising much needed funding, places of employment from coast to coast will also be honoring breast cancer survivors and hosting educational activities.
"There is still time to sign up and participate in the 10-year anniversary of Lee National Denim Day. The next two weeks are very important to this program because it is during this time that companies are engaging employees in activities and spreading the life-saving message of early detection," said Kathy Collins, vice president of marketing communications for Lee Jeans. "Lee National Denim Day is about celebrating the power of individuals, coming together to make a difference." Last year, more than 27,500 companies and organizations helped raise more than $8.5 million in a single day. Since its inception in 1996, Lee National Denim Day has raised more than $52 million for breast cancer programs. The goal this year is to raise $10 million in a single day.
Lee Jeans is a division of VF Corp. (NYSE:VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded and annually underwrites Lee National Denim Day, the largest single-day fundraiser for breast cancer. VF Corp. is the world's largest apparel company and a leader in jeanswear, intimate apparel, knitwear, workwear, playwear, and daypacks. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, JanSport, Eastpak, Vans, Earl Jean, Nautica, The North Face and Napapijri.
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. The Foundation is the nation's largest private funding source for breast cancer research and community programs. In addition to funding research, Komen Affiliates fund innovative and collaborative breast cancer education, screening and treatment projects for the medically underserved in communities across the country.
Media Contacts:
Rachel Bullock, (816) 512-9482,
Angela Accurso, (816) 512-9160,
Barkley Evergreen & Partners Public Relations
DATASOURCE: Lee Jeans CONTACT: Rachel Bullock, +1-816-512-9482, , or Angela Accurso, +1-816-512-9160, , both of Barkley Evergreen & Partners Public Relations Web site: http://www.denimday.com/
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