SHANGHAI, May 17, 2016 /PRNewswire/ -- UBM plc, one of the
world's leading trade exhibition organisers, and Alibaba's B2B
business unit, including Alibaba.com and 1688.com, the leading
platforms for online wholesale trade of the Alibaba Group, today
announced the launch date of the B2B industry's "game-changing"
sourcing solution and service.
The "O2O2O Solution", or "Online to Offline to Online" integrated
trade services, jointly-developed by UBM and Alibaba B2B will
catapult the trade sourcing experience for manufacturers and buyers
before, during, and after a trade show into a new era. Visitors,
professionals, and media will be able to experience firsthand the
"O2O2O Solution" at its debut at the collocated SIGN
CHINA and LED
CHINA fairs to take place
19-22 September 2016 at the Shanghai New
International Expo Centre (SNIEC) in
Shanghai, China.
The "O2O2O Solution" was developed after months of studies on
the dynamics and areas of potential in the online and offline
trading worlds by UBM and Alibaba B2B teams, including extensive
customer surveys, and will encapsulate an end-to-end solution for
professional buyers including*:
- For sourcing professionals, personalized search capabilities
over a larger pool of potential qualified suppliers and existing
business partners, using integrated Alibaba.com and UBM
knowhow;
- For exhibiting companies, search abilities from a larger pool
of quality sourcing professionals amongst UBM databases and
Alibaba.com members, and enhanced online showroom to display
products and company information;
- Business match-making and communication functions allowing
buyers and sellers to connect before, during, or after an event and
to set meetings during the event;
- Full service onsite "O2O2O Solution Pavilion" with meeting
space, lounge and concierge services at SIGN CHINA and LED CHINA
*Future plans in next
stage product launch includes further e-commerce integration via
Alibaba B2B's transaction, payment, protection, Trade Assurance
programme, and host of logistic services.
|
Jime Essink, President and CEO of
UBM Asia Ltd, said: "The experience in working with Alibaba B2B in
recent months has inspired us beyond what we originally set out to
accomplish. It was clear from the beginning we could leverage
Alibaba's strength in online trading technology and UBM's expertise
in creating face-to-face trading platforms. We knew that we could
enhance our trade shows by way of robust, scalable and more precise
pre-show search and meeting technologies (the first 'O', for
online) while at the same time Alibaba build on the online sourcing
experience by offering their capabilities to the physical 'meet and
hand-shake" at trade shows (the second 'O', for offline).
What we came to realise was the opportunity for the third 'O'
(again for online), or the ability for us to service B2B customers
even better by connecting them full circle in the sourcing and
buying process through online transactions and other business
services made available by Alibaba."
Qian Yi, Global Business
Development Director - Alibaba Group
B2B Unit, said, "We are thrilled to partner with UBM to develop
this brand-new O2O2O trade solution which will greatly enhance the
efficiency of the cross-border B2B trading business. With the new
solution available at the SIGN CHINA and LED CHINA trade show, we expect more SMEs will
benefit from it and expand their businesses more effectively."
"SIGN CHINA and LED
CHINA is thrilled to play host to
the official debut of the 'O2O2O Solution'", said David Tang, UBM Trust Managing Director and
organiser of the fairs. "Through this collaboration with Alibaba
B2B, we are able to give our exhibitors an enhanced marketing and
business opportunity with pre-show online product showrooms and the
ability to connect with even more potential buyers before and
during the shows. The online and onsite match-making services
offered at SIGN CHINA and LED
CHINA will create a truly
world-class experience for our international trade attendees."
To stay up-to-date on the news and feature updates leading up to
Alibaba B2B and UBM's "O2O2O Solution" launch at SIGN and LED
China, please visit:
http://www.signchina-sh.com
http://www.ledchina-sh.com
Contacts
Ben
Veechai
Regional Director
International Marketing,
UBM Asia
Ltd
T: +852 2516
1691
E:
ben.veechai@ubm.com
|
Crystal
Liu Alibaba Group
T: +852
63785626
E:
crystal.liu@alibaba-inc.com
|
About UBM plc (www.ubm.com)
Listed on the London Stock Exchange, UBM plc is a leading global
events-led marketing services and communications company. UBM helps
businesses do business, bringing the world's buyers and sellers
together at events, online and in print. 5,000 staff located in
more than 20 countries are organised into specialist teams which
serve commercial and professional communities, helping them to do
business and their markets to work effectively and efficiently.
Running over 400 events per year UBM is the second largest
exhibitions organiser globally and the biggest commercial tradeshow
organiser in the US, mainland China, India
and Malaysia.
About UBM Asia (www.ubmasia.com)
Owned by UBM plc listed on the London Stock Exchange, UBM Asia
is the largest trade show organiser in Asia and the largest commercial organiser in
China, India and Malaysia. Established with its headquarters in
Hong Kong and subsidiary companies
across Asia and in the US, UBM
Asia has a strong global presence in 24 major cities with 31
offices and 1,300 staff. UBM Asia operates in 20 market sectors
with 230 dynamic face-to-face trade exhibitions and associated
print/online products for over 2,000,000 quality sellers and buyers
from all over the world. Most recently, UBM Asia was awarded
'Asia's Most Reliable Trade Show
Organiser Award' in Hong Kong's
Most Valuable Companies Awards (HKMVCA) 2016.
About Alibaba.com
The first business of Alibaba Group, Alibaba.com
(www.alibaba.com) is the leading platform for global wholesale
trade serving millions of buyers and suppliers around the world.
Through Alibaba.com, small businesses can sell their products to
companies in other countries. Sellers on Alibaba.com are typically
manufacturers and distributors based in China and other manufacturing countries such
as India, Pakistan, the United
States and Thailand.
About 1688.com
Launched in 1999, 1688.com (www.1688.com) is a leading online
wholesale marketplace in China. It
serves as a wholesale channel for merchants doing business on
Alibaba Group's retail marketplaces to source products from
domestic wholesalers. 1688.com is a business within Alibaba
Group.
Photo -
http://photos.prnewswire.com/prnh/20160517/368457
Logo - http://photos.prnewswire.com/prnh/20160517/368467
Logo - http://photos.prnewswire.com/prnh/20160517/368468
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/leaders-in-online-wholesale-trade-and-exhibitions-to-debut-o2o2o-solution-service-at-sign-and-led-china-2016-expositions-300269844.html
SOURCE UBM Asia Ltd.