RNS Number:2133J
Kleeneze PLC
02 March 2005
Immediate Release 2 March 2005
KLEENEZE plc
Launch of Television Shopping Channel 'eeZee TV'
Kleeneze plc ("Kleeneze"), the home shopping specialist, is pleased to announce
that eeZee TV was launched yesterday on Sky Digital Channel 659.
eeZee TV is a live channel showing 16 hours live programming and 8 hours
pre-recorded programming daily, giving a 24 hour a day service.
eeZee TV aims to be the new force in TV shopping, putting service at the heart
of the business, showing the latest products at the best retail prices with
guaranteed next day delivery service.
Kleeneze originally announced the launch of eeZee TV in September 2004, an
investment of some #4 million over two years in a joint venture with JML.
The non-travel television shopping market in the UK is currently estimated to be
#500 million per annum, having more than doubled since 2001, and is forecast to
grow to #750 million per annum by 2008 (Source: Mintel). Importantly, the
television shopping audience has the same demographic characteristics as the
existing customer base at both Kleeneze UK and Farepak.
The expansion into television shopping presents significant cross-promotional
and cross-selling opportunities for the Group, providing higher value, exclusive
products for sale in both the Group's catalogues and on television.
Contacts:
Kleeneze plc 01793 606 000
W P Rollason - Chief Executive
C J S Hulland - Finance Director
Buchanan Communications 020 7466 5000
Richard Oldworth, Suzanne Brocks
This information is provided by RNS
The company news service from the London Stock Exchange
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