CHICAGO, April 1, 2015 /PRNewswire/ -- Every Market Media
has just announced the details of their extensive 1st quarter of
2015 B2C marketing database update. The results of EMM's recent
data processing include a masterfile of over 300 million email
records and an enhanced, mailable segment of over 131 million
premium email addresses, 40 million net new this quarter. COO
Amanda Kohl says, "This is by far
the most comprehensive and diligent update that we have done on our
consumer file since our doors opened in 2013."
Every Market Media's Q1 2015 database update efforts were
exhaustive, and yet focused, within 4 primary categories:
1) Re-standardization and formatting updates were applied to all
records. Highlights include more descriptive deliverability flags,
updating the dates of record creation and latest update,
standardized casing of all fields, and cleaning or clearing of any
invalid data not in the proper format.
2) Double Verification processing was completed on the entire
B2C database. Double Verification is a custom suite of delivery
validation processes proprietary to EMM. DV complements live send
delivery validation with robust hygiene software data analyses from
partners Bridge Marketing and ImpressionWise to identify truly
deliverable, premium email addresses. Deliverability updates and
suppression codes were assigned to records and will be used for
both record selection and cleansing of future data.
3) Introduction of a new source to the B2C database that enabled
multiple file additions and improvements.
- Added 20 million telephone numbers verified as not present on
the Federal Do Not Call list.
- Filled in Gender, Date of Birth and/or Ethnicity on 24 million
records.
- Added and filled new fields Occupation and Income Range on
over 27 million records.
4) Updated over 64 million postal addresses on the database
using the United States Postal Service NCOA (National Change of
Address).
With continued database enhancements resulting in more premium
records with email, postal and telephone contact information
available, Every Market Media's B2C data is of increasing value to
clients for integrated marketing campaigns. Contact Every Market
Media to customize the right list to support your next campaign,
append missing information to your own database or learn more about
our Strategic Partnerships.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/largest-b2c-marketing-database-update-in-every-market-medias-history-300059144.html
SOURCE Every Market Media