DALLAS, Feb. 2, 2016 /PRNewswire/ -- Epsilon, an
Alliance Data (NYSE: ADS) company, has signed a new multi-year
agreement with Lamps Plus, the nation's largest lighting retailer.
Epsilon will provide targeted email marketing services focused on
engaging customers on a one-to-one basis and increasing both online
and in-store sales across the Lamp Plus family of brands, including
LampsPlus.com, discount site Lamps Plus Open Box, home furnishings
and décor site 55 Downing Street, and trade program Lamps Plus
Professionals.
Lamps Plus is an existing Epsilon data services client,
leveraging Epsilon's data services to better identify and target
their customers with relevant offers across marketing channels,
including online, direct mail and point of sale.
Under the terms of the new multi-year agreement, Epsilon will
now also provide a full suite of permission-based email marketing
services leveraging its Agility Harmony platform including account
and campaign management, email delivery, measurement and reporting.
Epsilon will support dozens of email campaigns per month, deploying
millions of emails on behalf of Lamps Plus and their family of
brands. Emails will feature dynamic and personalized content, and
will include marketing messages such as wish lists and holiday
campaigns. Additionally, Epsilon will support triggered behavioral
messages for abandoned carts, abandoned site and welcome
communications to drive engagement and purchases.
"Epsilon has proven to be a flexible and attentive partner, and
we were particularly impressed with its Agility Harmony platform,"
said Mark Salek, vice president of
direct marketing at Lamps Plus. "With the unparalleled email
support and deep client focus at Epsilon, our team is now able to
concentrate on new opportunities and strategic innovation."
"The expansion of our relationship with Lamps Plus is a
testament to the momentum that Agility Harmony continues to gain as
the next-generation platform for digital marketers," said
Andy Frawley, chief executive
officer of Epsilon. "I am confident that we can deliver tremendous
value to Lamps Plus as a result of our long history serving retail
clients, as well as our comprehensive understanding of the
insights, technology and strategy required to connect with today's
customer to build long-lasting relationships."
About Lamps Plus
For more than 30 years, Lamps Plus
has been synonymous with excellence in the retail lighting
industry. Established in 1976, Lamps Plus is the nation's largest
specialty lighting store, with three e-commerce sites and dozens of
retail locations throughout the western United States. LampsPlus.com was named a
2014 and 2015 Top Housewares/Home Furnishings e-tailer and a 2014
Hot 100" world's best retail website by Internet Retailer Magazine.
Together with its retail locations, the company serves customers
nationwide with the largest selection of functional and decorative
lighting fixtures, accessories, furniture and home decor. This
selection includes hundreds of products, ranging from traditional
chandeliers to the latest in home decor, available exclusively from
Lamps Plus. The company also holds several patents for innovative
lighting. Services offered include in-home lighting consultations,
in-store workshops and installation from expert, licensed
electricians. American Lighting Association certified designers are
available to offer product recommendations and advice in all our
stores, by phone or online at LampsPlus.com. The Lamps Plus
family of websites also includes 55 Downing Street and Lamps Plus
Open Box. Visit the official Lamps Plus
website: LampsPlus.com.
About Epsilon
Epsilon is the global leader in creating
connections between people and brands. An all-encompassing global
marketing company, we harness the power of rich data,
groundbreaking technologies, engaging creative and transformative
ideas to get the results our clients require. Recognized by Ad Age
as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital
Agency Network and #1 U.S. Agency from All Disciplines, Epsilon
employs over 7,000 associates in 70 offices worldwide. Epsilon is
an Alliance Data company. For more information, visit
www.epsilon.com, follow us on Twitter @EpsilonMktg or call
1.800.309.0505.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 and Fortune 500 company
headquartered in Plano, Texas,
Alliance Data consists of three businesses that together employ
more than 16,000 associates at approximately 100 locations
worldwide.
Alliance Data's Card Services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, a
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and holds a majority interest in Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Forward-Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact: Alliance
Data
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Tiffany Louder –
Investor Relations
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Epsilon
|
Alliance
Data
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Jessica Nable –
Media
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214.494.3048
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203.210.3125
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tiffany.louder@alliancedata.com
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Jessica.nable@epsilon.com
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Shelley Whiddon –
Media
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214.494.3811
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Shelley.whiddon@alliancedata.com
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SOURCE Alliance Data