LVMH and Kering Have Drawn up a Charter on Working Relations with Fashion Models and Their Well-Being
September 06 2017 - 6:46AM
Business Wire
Kering and LVMH have decided to establish a charter for the
well-being of models that will be implemented throughout all their
brands. Respecting the dignity of every man and woman is at the
heart of both group’s values. Having always cared for the
well-being of models, LVMH and Kering feel that they have a
specific responsibility, as leaders in the industry, to go one step
further with their brands.
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This charter, which is applicable worldwide, reflects high
standards of integrity, responsibility and respect for those
concerned. On top of paying particular attention to ensuring good
working conditions for models, it is structured around several
major commitments:
- Brands of both groups commit to working
solely with models able to present a valid medical certificate,
attesting to their good health and ability to work, obtained less
than six months before the shooting or the fashion show.
- All fashion brands belonging to LVMH
and Kering commit to banning size 32 for women and size 42 for men
(French measurement) from their casting requirements. Casting
agencies will be required to present female and male models who are
size 34 or over, and size 44 or over, respectively. To further
ensure the care of models, it will be incumbent upon the brands to
put a dedicated psychologist/therapist at their disposal during
their working time.
- Models below the age of 16 must not be
hired by brands to take part in shows or shootings representing an
adult.
- 16 to 18 year-old models are subject to
specific rules:
- They are not permitted to work between
10pm and 6am.
- The presence of a chaperon/guardian—who
can be one of the model’s parents—appointed by their agency is
mandatory for models aged 16 to 18, and any model under the age of
18 must be housed in the same accommodation as their
chaperon/guardian.
- The charter requires brands to ask
agencies to ensure that models meet their school attendance
obligations.
- Models must have the possibility of
making a direct complaint in the case of a dispute with a modeling
agency, a casting director or a brand (e.g. through the designation
of a contact person or the setting up of a hotline)
“Respecting the dignity of all women has always been both a
personal commitment for me and a priority for Kering as a Group.
Through the establishment of this charter and our commitment to
abide by its terms, we are once again manifesting the importance of
this core value in a very concrete manner. We hope to inspire the
entire industry to follow suit, thus making a real difference in
the working conditions of fashion models industry-wide” declared
François-Henri Pinault, Chairman and CEO of Kering.
“I am deeply committed to ensuring that the working relationship
between LVMH Group brands, agencies and models goes beyond simply
complying with the legal requirements. The well-being of models is
of great importance to us. As the leader in the luxury sector, we
believe it is our role to be at the forefront of this initiative.
We have the responsibility of building new standards for fashion
and we hope to be followed by other players in our sector,”
declared Antoine Arnault, member of LVMH Board of Directors,
Chairman of Loro Piana and Chief Executive Officer of Berluti.
The implementation of this Charter will start during the
upcoming Fashion Weeks. A monitoring committee, made up of
representatives of the brands, agencies and models, will meet each
year (once every six months for the first year).
Kering
A global Luxury group, Kering develops an ensemble of luxury
houses in fashion, leather goods, jewellery and watches: Gucci,
Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga,
Brioni, Christopher Kane, McQ, Stella McCartney, Tomas Maier,
Boucheron, Dodo, Girard-Perregaux, Pomellato, Qeelin and Ulysse
Nardin. Kering is also developing the Sport & Lifestyle brands
Puma, Volcom and Cobra. By ‘empowering imagination’, Kering
encourages its brands to reach their potential, in the most
sustainable manner.
The Group generated revenue of €12.385 billion in 2016 and had
more than 40,000 employees at year end. The Kering share is listed
on Euronext Paris (FR 0000121485, KER.PA, KER.FP).
LVMH
LVMH Moët Hennessy Louis Vuitton is represented in Wines and
Spirits by a portfolio of brands that includes Moët & Chandon,
Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier,
Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval
Blanc, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville,
Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape
Mentelle, Newton, Bodega Numanthia and Ao Yun. Its Fashion and
Leather Goods division includes Louis Vuitton, Christian Dior
Couture, Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio
Pucci, Marc Jacobs, Berluti, Nicholas Kirkwood, Loro Piana and
Rimowa. LVMH is present in the Perfumes and Cosmetics sector with
Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums,
Perfumes Loewe, BeneFit Cosmetics, Make Up For Ever, Acqua di
Parma, Fresh, Kat Von D and Maison Francis Kurkdjian. LVMH's
Watches and Jewelry division comprises Bvlgari, TAG Heuer, Chaumet,
Dior Watches, Zenith, Fred and Hublot. LVMH is also active in
selective retailing as well as in other activities through DFS,
Sephora, Le Bon Marché, La Samaritaine, Royal Van Lent and Cheval
Blanc hotels.
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version on businesswire.com: http://www.businesswire.com/news/home/20170906005890/en/
LVMHJean-Charles Tréhan, +33 1 44 13 26
20jc.trehan@lvmh.frorKeringPaul Michon, +33 1 45 64 63
48paul.michon@kering.com
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