Branded Indoor Entertainment Center Slated to Debut in
2019
Launch Kicks Off Strategic Partnership Creating Branded
Leisure Centers in Major U.S. & European Cities
SANTA MONICA, Calif.,
and NEW YORK, and MADRID,
Sept. 28, 2017 /PRNewswire/ -- Global
content leader Lionsgate (NYSE: LGF.A, LGF.B) and Parques Reunidos,
one of the leading leisure park operators in the world, have kicked
off their strategic partnership by announcing their first Lionsgate
branded indoor entertainment center, set to open in New York City's Times Square in 2019.
Lionsgate Entertainment City will feature attractions built
around multiple iconic Lionsgate film and television properties
including Mad Men, The Hunger Games and the most
recent installment of the John Wick franchise. It
will be located in the heart of a Times Square neighborhood that
attracts over 50 million visitors annually and is the first of
several branded indoor entertainment centers that the two companies
are planning for high traffic urban areas in major U.S. and
European cities.
"We're delighted to kick off our partnership with Parques
Reunidos in midtown Manhattan, and
we look forward to extending our alliance to other major U.S. and
European cities as we continue to grow our location-based
entertainment business around the world," said Lionsgate Senior
Vice President of Global Live and Location Based Entertainment
Jenefer Brown. "Lionsgate Entertainment City celebrates so many of
our greatest film and television properties and provides their fans
with a unique immersive experience featuring state-of-the-art
technology right in the heart of the city."
"We are very excited to collaborate with Lionsgate in this new
project, which is a big milestone for our strategy to develop
Indoor Entertainment Centers (IECs) in shopping malls and landmark
buildings. Lionsgate Entertainment City will be our sixth IEC,
following the five we announced in 2016 which are underway in
Europe. We hope that, through this
strategy, we will develop 20 other centers in the coming years and
we will become a worldwide leader in this form of entertainment,"
said Fernando Eiroa, CEO of Parques
Reunidos.
The Mad Men themed dining and lounge experience, which is
inspired by the landmark television series from creator
Matthew Weiner, will offer fans an
opportunity to step back in time and enjoy a night on the town
inspired by the show's 1960's décor and decadence. Lionsgate
Entertainment City will also include: a Hunger Games flying
simulator attraction taking fans on an exciting rescue mission
through The Capitol; the Dauntless Challenge Course, a
Divergent themed obstacle course; the John Wick: Chapter
Two shooting ride where fans go head-to-head with a series
of assailants; a theatre that will host a variety of 4D film
and live show experiences; and virtual reality entertainment,
including a Nerve VR motorcycle thrill experience.
The attractions will be complemented by branded retail and
dining establishments, including a Lionsgate Café, the Hunger
Games-inspired Peeta's Bakery and The Capitol Confectionery,
along with the first-ever Lionsgate Studio Store. The
entertainment center will also feature party rooms for private
events and special programing that can be customized for Lionsgate
properties.
Lionsgate's growing location-based entertainment business now
encompasses planned attractions in the U.S., Europe, the Middle
East and Asia. The Company recently announced the
launch of the outdoor theme park Lionsgate Movie World at Jeju
Island, South Korea. The indoor theme park Lionsgate
Entertainment World is currently under development in Hengqin,
China, and the Lionsgate Zone of
the Motiongate theme park is slated to open in Dubai later this fall.
The development of leisure centers in shopping malls and iconic
urban locations represents one of the main growth strategies of
Parques Reunidos, which is currently negotiating the development of
a total of 20 centers in coming years.
ABOUT LIONSGATE
The first major new studio in decades, Lionsgate is a global
content platform whose films, television series, digital products
and linear and over-the-top platforms reach next generation
audiences around the world. In addition to its filmed
entertainment leadership, Lionsgate content drives a growing
presence in interactive and location-based entertainment, gaming,
virtual reality and other new entertainment technologies.
Lionsgate's content initiatives are backed by a 16,000-title film
and television library and delivered through a global licensing
infrastructure. The Lionsgate brand is synonymous with
original, daring and ground-breaking content created with special
emphasis on the evolving patterns and diverse composition of the
Company's worldwide consumer base.
ABOUT PARQUES REUNIDOS
Parques Reunidos is one of the world's leading leisure park
operators. The company portfolio comprises 61 assets (theme parks,
animal parks, aquatic parks, family entertainment centers and other
attractions). Parques Reunidos is present in 14 countries in the
Americas, Europe, Middle East and Asia, receiving approximately 20 million
visitors per year. For more information regarding Parques Reunidos,
please visit: www.parquesreunidos.com
For more information, please contact:
Peter D. Wilkes
Lionsgate
PWilkes@lionsgate.com
(310) 255-3726
or
Cristina Castañeda
Lionsgate
CCastaneda@lionsgate.com
(310) 255-5114
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SOURCE Lionsgate