CINCINNATI, April 14, 2017 /PRNewswire/ -- This April,
in honor of Earth Month, The Kroger Co. (NYSE: KR) will promote a
robust program involving events and customer engagement to help
highlight easy, earth-friendly and sustainable living
practices. The program aligns with Kroger's corporate
sustainability focus, which includes a goal of zero waste
designation by 2020. In addition to the Sustainability Lives Here
campaign, Kroger is making a $50,000
donation to the World Wildlife Fund to support their global
conservation efforts.
The program website SustainabilityLivesHere.com features:
- An in depth look at Kroger's sustainable supply chain
initiatives
- More than $60 in digital coupons
targeted toward eco-friendly certifications like Fair Trade,
Rainforest Alliance, Forest Stewardship Council, plus organic and
natural products across departments
- A taste of sustainability using eco-friendly products to create
healthy recipes, from Shrimp and Orzo Salad to Blueberry Coconut
French Toast Casserole
- Green inspiration on how to make small changes in how we shop,
prepare and store food, so Customers will throw away less while
eating well, saving money and keeping valuable resources from going
to waste.
"At Kroger, our goal is to be a positive force for change in our
communities and to conscientiously drive sustainability and
innovation into the supply chain," said Jessica Adelman, Kroger's group vice president
of corporate affairs. "Every day our 443,000 associates work
together to serve the more than 8.5 million customers that enter
our stores. We strive to make their lives easier, healthier,
brighter and a little bit lighter and make a difference."
Kroger has a long-standing commitment to sustainable business
practices. The company has:
- Supported 20 fishery improvement projects.
- Donated more than 61 million pounds of healthy produce and
proteins through its Perishable Donations Program in 2016.
- Diverted 78 percent of waste away from landfills.
Every day, the Kroger Family of Companies makes a difference in
the lives of eight and a half million customers and 443,000
associates who shop or serve in 2,796 retail food stores under a
variety of local banner names in 35 states and the District of Columbia. Kroger and its
subsidiaries operate an expanding ClickList offering – a
personalized, order online, pick up at the store service – in
addition to our 2,255 pharmacies, 784 convenience stores, 319 fine
jewelry stores, 1,445 supermarket fuel centers and 38 food
production plants in the United
States. Kroger is recognized as one of America's most
generous companies for its support of more than 100 Feeding America
food bank partners, breast cancer research and awareness, the
military and their families, and more than 145,000 community
organizations including schools. A leader in supplier diversity,
Kroger is a proud member of the Billion Dollar
Roundtable.
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SOURCE The Kroger Co.