CINCINNATI, Oct. 1, 2015 /PRNewswire/ -- The Kroger Co.
(NYSE: KR) today announced a new line of corporate brand products,
imported directly from the most food-rich regions of the world.
HemisFares™ is a guided tour of the best-of-the-best tastes the
planet has to offer – found exclusively at the Kroger family of
stores.
Kroger introduced the brand with 27 authentic Italian products
currently on shelves, and plans to add more products and countries
soon.
"Just like American barbeque can mean many different flavors:
spicy, smoky, more of a vinegar base, Italian food changes
considerably as you travel across the country," said Gil Phipps, Kroger vice president of Corporate
Brands. "Imagine landing in Italy
and getting an in-depth, guided tour from village to village,
experiencing the single best example of the most beloved foods from
each region. Our goal with HemisFares is to bring only the best
food finds to our customers."
Kroger is working side-by-side with the best food connoisseurs,
some with decades of experience, to identify the most delectable,
regional culinary treasures from around the world. Kroger's
Corporate Brands team travels to those regions, diving into what
makes each edible treasure and locality unique. Gelato, for
example, originated in Sicily.
HemisFares Sicilian Gelato is made from grass-fed cows who roam the
Sicilian countryside. These cows are milked daily and provide the
fresh cream used to make the rich and creamy HemisFares Sicilian
Gelato that is sold on Kroger shelves.
The packaging on each product is also unique, as it tells the
story of the food find. It takes customers on a journey, explaining
precisely where it came from and what makes that product the
best-of-the-best. Each HemisFares item has a "find number" on the
packaging to direct customers to other similar products in the
HemisFares brand that they may enjoy.
Customers can expect additional HemisFares products over the
next year, from regions including Spain, Japan
and others.
"Whether you're epi-curious or just like eating and sharing
incredibly tasty food, when you see our HemisFares brand, you can
trust the product within is the best this planet has to offer – bar
none," said Phipps. "We're sure customers will enjoy them as much
as we enjoy finding them. So, join us on 'A Journey of Epicurean
Proportions."
Kroger, one of the world's largest retailers, employs nearly
400,000 associates who serve customers in 2,623 supermarkets and
multi-department stores in 34 states and the District of Columbia under two dozen local
banner names including Kroger, City Market, Dillons, Food 4 Less,
Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs
and Smith's. The company also operates 781 convenience
stores, 327 fine jewelry stores, 1,350 supermarket fuel centers and
37 food processing plants in the U.S. Recognized by Forbes as
the most generous company in America, Kroger supports hunger
relief, breast cancer awareness, the military and their families,
and more than 30,000 schools and community organizations. Kroger
contributes food and funds equal to 200 million meals a year
through more than 100 Feeding America food bank partners. A leader
in supplier diversity, Kroger is a proud member of the Billion
Dollar Roundtable and the U.S. Hispanic Chamber's Million
Dollar Club.
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SOURCE The Kroger Co.