STERLING, Va., Sept. 22, 2017 /PRNewswire/ -- Located less than
30 miles north of Virginia's
capital Richmond, the 400-acre
amusement park is consistently ranked among the best in the
country. They see over 2 million visitors annually and manage over
60 rides and attractions, including 13 roller coasters, a 20-acre
water park, and an annual Halloween
Haunt.
In addition to rides and attractions, Kings Dominion has a
Picnic Pavilion that's popular for group activities and corporate
events. It boasts five sheltered picnic spaces with a maximum
occupancy of 100 guests, as well as a central amphitheater for
concerts and performances.
Reader boards with scrolling text were used for messaging in the
pavilion but they had a lot of limitations - they were small and
couldn't be read from far, they were difficult to read in direct
sunlight, messages were scrolling text only, and they did nothing
for visual appeal.
Keeping these challenges in mind, Kings Dominion wanted a visual
communication solution that was easy to update and customize:
- Any changes to content need to be reflected on the screens
instantly
- The Marketing team, responsible for content, needed to control
the screens remotely from their offices across the park
- They also wanted the ability to easily customize messages in
order to personalize experiences
- The digital signage system had to be weather resistant and easy
to read in direct sunlight
The solution was to install 10 outdoor signage displays in the
Picnic Pavilion.
At the main entrance, the digital signs welcome guests and show
the day's picnic reservations.
Further down the pavilion, a second display lists the picnic
spaces and directions and displays current vacancies and
occupancy.
Each of the five picnic areas has a display showing the current
guests and any other information they may want to display (e.g. a
corporate group may want to display the picnic menu, a listing of
activities for the day, company logo, and other branding elements,
etc.)
Native content integrations in the software allow the marketing
team to easily display information such as weather, traffic, social
media, news tickers, and time together with picnic info. They also
integrated their scheduling software with the signage software to
automatically pull and display reservations. When the schedule is
updated, the screens are automatically updated.
The Kings Dominion brand was clearly and powerfully expressed
and communication goals were more fully achieved.
"The Mvix platform is exactly what we needed," said Ron Sprouse, the IT Manager at Kings Dominion.
"In fact, this was an important milestone for the marketing team —
with less effort, they are able to offer picnic guests elevated
experiences that have resulted in repeat business, positive
reviews, and an enhanced brand image."
"Kings Dominion realized the impact an investment in digital
signage would have on their revenue growth and we're honored they
selected our platform to help them achieve their customer
experience and revenue goals," said Mike
Kilian, the Mvix Senior Director of Business
Development.
To read the detailed case study, download your free copy
here.
Related Images
image1.jpg
Kings Dominion Welcomes Park Guests With Mvix Digital Signage
image2.png
Kings Dominion Updates Park With Mvix Digital Signage
Related Links
Outdoor Digital Signage
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SOURCE Mvix