DALLAS, Sept. 3, 2015 /PRNewswire/ -- Kimberly-Clark and
its Digital Innovation Lab, or D'Lab, has renewed its global call
for open-source innovation to the consumer package goods category
through its K-Challenge. The K-Challenge, now in its third year,
invites the best start-up companies and entrepreneurs from around
the globe to help identify potential "Tech for Life" solutions for
the company and its well-known global brands such as Kleenex,
Huggies, Depend and Kotex.
"Consumers continue to erase the boundaries that once defined
distinct marketing channels. That requires us to be relentless in
our commitment to marketing, technology, and innovation, and within
that, accessing the very best open-source innovation," said
Clive Sirkin, Chief Marketing
Officer, Kimberly-Clark. "We want to ensure our trusted brands
continue to meet the needs of our digitally savvy consumers in new
and innovative ways."
The K-Challenge is an open invitation to entrepreneurs and
technology startups to bring innovation to the consumer goods
category. The program is primarily focused on inviting startup
companies with proven solutions in five key areas:
- Location-based Technologies
- Omni-channel Commerce Experiences
- Data & Predictive Analytics
- Content & Media Experiences
- Internet-of-Things/Wearables/Connected Devices
Select startups from the K-Challenge program will work on pilot
programs with Kimberly-Clark brands in one or more of its
geographic regions around the world. They will also benefit from
Kimberly-Clark's global experience, distribution, and mentorship to
develop their companies further while testing their products on a
global scale.
To be eligible for the K-Challenge a startup company must have a
working tech solution, and be funded at seed level or above.
Applications are being solicited from startups globally, with
submission deadlines that vary based on the event most convenient
to each startup. For applications and more information about the
K-Challenge, please visit http://www.kcdlab.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust K-C's brands and the solutions they
provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in 80
countries. To keep up with the latest K-C news and to learn more
about the company's 143-year history of innovation, visit
www.kimberly-clark.com or follow us on Facebook or Twitter.
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