CINCINNATI, April 25 /PRNewswire/ -- An old neighborhood friend will soon be sporting a new look.
The Max & Erma's restaurant in Kenwood, 7800 Montgomery Rd., will close for an image enhancement at 9 p.m. on Sunday, April 27. When it reopens at 5 p.m. on Friday, May 9, the restaurant will sport a totally new look.
"We're going to enhance both the interior and the exterior of the restaurant," said Rob Lindeman, president of Max & Erma's (NASDAQ:MAXE). "Our guests appreciate the new look, which stresses lighter colors and an open, spacious interior." The interior decor will still feature walls adorned with the eclectic items that Max & Erma's made famous, but the new design will focus on larger items and less clutter.
"We're escaping from the sea of sameness and differentiating Max & Erma's in the casual dining market," Lindeman said. "Our new look reflects our heritage and separates us from the competition. We're still the Max & Erma's everyone loves -- great food and service. We've simply created a new environment in which to enjoy our food." Lindeman said all of Max & Erma's company and franchise restaurants will be renovated over the next several years. All new restaurants also will have the new look.
The interior front of the Kenwood restaurant will be gutted and completely overhauled during the short time the store is closed. There will be more than 25 contractors working around the clock to complete the remodel.
The new design will feature elements of the new prototype unveiled last year. The elements include: -- Slate floors will be installed, replacing the wood;
-- Colorful, hand-blown glass fixtures will replace metal fixtures;
-- New table tops;
-- Renovations to the restrooms including new hardware, tile and color
schemes;
-- A new, open floor plan. The new exterior color will be cream with black accents, replacing the old yellow, green and red. The exterior also will have cultured stone, brick and awnings.
Headquartered in Columbus, Ohio, Max & Erma's celebrated 35 years in business in 2007. From a single, neighborhood restaurant that opened in 1972 in the German Village section of Columbus, Max & Erma's operates more than 100 company-owned and franchise casual dining restaurants. Max & Erma's grew up in the Heartland, but its footprint now extends from the East Coast to Nevada, and Grand Rapids to Atlanta. Additional information on the company can be found at http://www.maxandermas.com/ .
CONTACT:
Robin Yocum
614.212.2344
cell: 614.378.3286
DATASOURCE: Max & Erma's CONTACT: Robin Yocum, +1-614-212-2344, cell: +1-614-378-3286, for Max & Erma's Web site: http://www.maxandermas.com/
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