SALT LAKE CITY, March 31, 2015 /PRNewswire/ -- In just over one
week since its launch, Ken Garff's
new content-marketing campaign, Project Listen, has reached
audiences across the nation. The grassroots effort, which featured
real stories about how listening can improve the quality of life,
resulted in close to 1 million impressions on Facebook and Twitter
combined, and nearly 1 million impressions on YouTube.
The initiative and spotlighted videos were featured in several
articles, blogs and social media posts, including a segment from
the viral-video show, Right This Minute, which focused on
the story of brothers Ben, Joseph and Zach
Featherstone and their abilities to listen in unconventional
ways despite being deaf. As a result, Ken
Garff has seen an expanded social landscape and an increase
in customer engagement.
"This campaign has allowed us to really connect with our
consumers and engage with a broader audience," said Matt Jensen, Ken
Garff's director of marketing. "Not only that, but we've
been able to communicate and associate with the concept of
listening, which is something that we're really passionate
about."
Ken Garff launched Project Listen
on Monday, March 23, as a
brand-association approach to their marketing efforts. At the
center of the campaign is a content library where video stories can
be seen and heard and shared on social media. A range of topics,
from how listening can make the difference between life and death
to unconventional forms of listening being used to change
perceptions, reflect the "we hear you" promise. It's a progressive
effort that Ken Garff hopes will
break the mold of typical car-dealer advertising—actually providing
an interaction of value as a welcome break from the "yell-sell"
approach.
About Ken Garff Automotive Group
The Ken Garff Automotive Group is a leading new and used automotive
dealership in the Intermountain West, with nearly 50 locations.
Ken Garff founded the automotive
group in 1932 upon the principles of honesty, integrity,
personalized customer service and being a good corporate citizen.
For more information, call 801-257-3400 or visit
www.kengarff.com.
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SOURCE Ken Garff Automotive Group