OAKLAND, Calif., April 17, 2015 /PRNewswire/ -- In an effort
to connect with individuals and create stronger, healthier
communities, Kaiser Permanente is debuting two new television
advertisements as part of its partnership with the National
Basketball Association. The advertisements, the first of which will
air on Saturday, April 18, will
coincide with the start of the NBA playoffs 2015.
The advertisement series is aptly named "Offense Is the Best
Defense," and juxtaposes NBA All-Star Stephen Curry's athletic performance with
individuals and community members taking small steps to be more
proactive about their health. The campaign will enhance Kaiser
Permanente's existing partnership as the NBA's first-ever health
care partner, which was announced in January. The partnership is an
extension of both organizations' shared commitment to improving the
health and wellness of fans and the communities in which they
live.
"The 'Offense is the Best Defense' ad campaign is a great,
creative way to reach community members with an important message:
that making good choices today is the best way to stay healthy in
the long run," says Christine Paige,
senior vice president, Marketing and Digital Services. "We are
excited about this aspect of our partnership with the NBA, and are
hopeful that it will make a great impact in the communities we
serve."
The overall partnership aligns the NBA FIT campaign, which
encourages fans to "Be Active, Eat Healthy, Play Together," with
Kaiser Permanente's Thrive campaign focused on empowering people to
maximize their health in mind, body, and spirit. As part of the
multiyear partnership, Kaiser Permanente and the NBA will jointly
host a series of fitness and basketball clinics for children and
young adults across the country. Curry, of the Golden State
Warriors, serves as a health ambassador for the partnership and the
advertising campaign.
"The most important step is the first one. Being proactive about
wellness and healthy eating are definitely the best ways to stay at
the top of your game," says Curry. "I'm excited to be an ambassador
for Kaiser Permanente. Both in health and in basketball, 'offense
is the best defense.'"
"Taking ownership of your health and staying active isn't just
important for professional athletes," says Gregory A. Adams, Kaiser Permanente executive
vice president and Northern
California regional president. "The goal of these ads is to
reach individuals on a very personal and unique level, and help
create healthier communities overall."
Kaiser Permanente's new advertisements will run nationally,
encouraging and empowering individuals throughout the country to
take control of their health, and ultimately strengthen the
communities where they live, learn and play.
About Kaiser Permanente
Kaiser Permanente is committed
to helping shape the future of health care. We are recognized
as one of America's leading health care providers and
not-for-profit health plans. Founded in 1945, Kaiser Permanente has
a mission to provide high-quality, affordable health care services
and to improve the health of our members and the communities we
serve. We currently serve approximately 9.6 million members in
eight states and the District of
Columbia. Care for members and patients is focused on their
total health and guided by their personal physicians, specialists
and team of caregivers. Our expert and caring medical teams are
empowered and supported by industry-leading technology advances and
tools for health promotion, disease prevention, state-of-the-art
care delivery and world-class chronic disease management. Kaiser
Permanente is dedicated to care innovations, clinical research,
health education and the support of community health. For more
information, go to: kp.org/share.
For More Information
Caitlin
Cobb, (510) 271-5955, caitlin.cobb@kp.org
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SOURCE Kaiser Permanente