LOUISVILLE, Ky., April 21, 2017 /PRNewswire/ -- KFC has enlisted
actor, writer and producer Rob Lowe
as the newest celebrity Colonel to play the brand's iconic founder,
Colonel Harland Sanders. Aligning
with the debut of the spicy, crispy and hand-breaded Zinger
sandwich in America, the Hollywood
funny man will appear in advertisements in a spacesuit to make the
world-famous Zinger literally out of this world.
KFC revealed Lowe as the new Colonel under the helmet, following
teasers posted on the brand's social media channels. Beginning
April 23, Lowe will be featured in a
campaign centered on launching the delicious Zinger chicken
sandwich into space this summer (details of which will be revealed
later this spring).
"My grandfather was the head of the Ohio chapter of the National Restaurant
Association in the 1960s and took me to meet Colonel Harland Sanders when I was a kid. It was a big
deal. I thought this would be a nice homage to both Colonel Sanders
and to my grandfather," said Lowe. "Plus, we're sending the Zinger
chicken sandwich to space. You kind of can't beat that."
Offering quality taste that you can't get anywhere else, the
Zinger is made The Hard Way with a 100 percent white meat breast
filet, hand-breaded and fried to a golden brown by trained cooks in
every KFC kitchen, and served with lettuce and Colonel's mayonnaise
on a toasted sesame seed bun.
"I have no idea how we'll launch a chicken sandwich into space,
but the marketing team thinks they can do it," said Kevin Hochman, KFC U.S. president and chief
concept officer. "What I do know, is the Zinger is the bestselling
KFC chicken sandwich in 120 countries and it's now available in
America."
With an astronomical fan following across the world, the Zinger
travels to the U.S. on April 24,
available at participating restaurants as an individual sandwich
($3.99) or as a $5 Fill Up meal (prices may vary; tax
extra). The Zinger $5 Fill Up
includes a freshly-prepared Zinger sandwich, wedges, a medium drink
and a chocolate chip cookie — an exceptional value.
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain. KFC
specializes in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken® and Extra Crispy™ Tenders, Hot
Wings™, Go Cups, KFC Famous Bowls®, Pot Pies, freshly
hand prepared chicken sandwiches, biscuits and homestyle side
items. There are over 20,000 KFC outlets in more than 125 countries
and territories around the world. KFC Corporation is a subsidiary
of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM).
For more information, visit www.kfc.com. Follow KFC on
Facebook (www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and
Instagram (www.instagram.com/KFC).
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SOURCE KFC