LOUISVILLE, Ky., Sept. 21, 2017 /PRNewswire/ -- In an effort
to both modernize cassette tape technology and pay homage to the
classic American road trip, the world's most innovative fried
chicken company Kentucky Fried Chicken® announced its latest
breakthrough – the world's first-ever GPS cassette tape. Quite
literally, the technologically superior cassette tape provides GPS
directions on a cassette tape, with the voice of Colonel
Harland Sanders giving
overly-detailed directions, rambling down hilarious tangents and
singing his favorite road trip sing-along songs.
Although nearly all modern-day GPS systems are significantly
easier to use (and aren't based on thirty-year-old cassette tape
technology), KFC does things The Hard Way, which is how this
charming, reverse technological breakthrough came to be.
"The digital audio formats we have today pale in comparison to
the mahogany-rich sound of a classic vinyl record," said
Steve Kelly, director of media and
digital, KFC U.S. "Unfortunately, no one ever figured out an easy
way to put record players in cars, so we went with the next best
audio format: a cassette tape."
Beginning in KFC's hometown, Louisville, Kentucky, and ending at KFC's
iconic Big Chicken restaurant in Marietta, Georgia, KFC's GPS cassette tape
narrates a picturesque drive through the part of the country
responsible for Georgia Gold Honey Mustard BBQ and Nashville Hot –
two popular regional flavors that can currently be found on KFC
menus nationwide as Extra Crispy™ Tenders, Chicken Littles® and
Extra Crispy™ Chicken.
The meandering drive makes pit stops at unique cultural
experiences in Kentucky,
Tennessee and Georgia, including a stop in Corbin, Kentucky, where Col. Sanders invented
his Original Recipe®. By simply pressing pause on the
cassette at any time, road trippers can take in the Americana
nostalgia found throughout the Appalachian region, without the
distractions of on-screen directions or unrelenting interruptions
by artificially intelligent direction apps.
"Through the GPS cassette tape's off-the-beaten-path prompts,
KFC fans are directed to take unexpected turns and try our Georgia
Gold Honey Mustard BBQ and Nashville Hot regional flavors along the
way – creating a journey full of experiences that recalls the trip
Colonel Sanders took selling his famous fried chicken recipe door
to door in the 1950s," said Kelly.
Intrepid wanderers Bound For Nowhere and Cameron Fuller will pit traditional GPS against
the cassette tape GPS as they hit the road and spend the next two
days embarking on the Louisville,
Kentucky to Marietta,
Georgia trip. KFC fans can follow along through social
content posted using #GPSCassette and via their social channels –
for Cameron Fuller: Instagram,
YouTube, Twitter and Snapchat (fuller_cameron) and for Bound for
Nowhere: Instagram and Facebook.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain. KFC specializes in Original Recipe®,
Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders,
Hot Wings™, Go Cups, KFC Famous Bowls®, Pot Pies, freshly hand
prepared chicken sandwiches, biscuits and homestyle side items.
There are over 20,500 KFC outlets in more than 125 countries and
territories around the world. KFC Corporation is a subsidiary of
Yum! Brands, Inc., Louisville, Ky.
(NYSE: YUM). For more information, visit www.kfc.com. Follow
KFC on Facebook (www.facebook.com/kfc), Twitter
(www.twitter.com/kfc) and Instagram (www.instagram.com/KFC).
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SOURCE KFC Corporation