By Joseph Checkler 
 

A judge on Tuesday said Reader's Digest Association could begin borrowing on a $105 million bankruptcy loan from a group including Wells Fargo & Co. (WFC) at the debut hearing of the publisher's second Chapter 11 case in less than four years.

Judge Robert Drain of U.S. Bankruptcy Court in White Plains, N.Y., said Reader's Digest could tap $11 million of the loan and also approved the company's initial requests to pay its nearly 500 employees and make payments to vendors, among other things.

Joining Wells Fargo on the loan are a group of Reader's Digest's senior lenders owed $465 million. Those lenders have agreed to swap 100% of their debt for the equity in a reorganized Reader's Digest, the lynchpin of what the company hopes will be a quick trip through Chapter 11. The lenders, 70% of whom support the company's plan, include Apollo Investment Corp. (AINV), Goldentree Asset Management LP and Empyrean Capital Partners LP.

Of the $11 million approved Tuesday, $10 million will be used to fund Reader's Digest's day-to-day operations and the rest will go toward fees to the lenders. A lawyer for Reader's Digest said some of the final terms of the order that Judge Drain must sign are still being worked out, but the judge said he would approve it as long as it's consistent with what was presented in court.

The $105 million loan includes $45 million in new money and another $60 million that will refinance an existing loan made last year by Wells Fargo. Reader's Digest will ask for the remaining $34 million in new money at a later hearing, probably next month.

Judge Drain took the bench nearly three-and-a-half years to the day after overseeing the first-day proceedings of the company's first bankruptcy, which Reader's Digest exited in early 2010.

"This time it's different," said Weil, Gotshal & Manges LLP's Joseph H. Smolinsky, an attorney for Reader's Digest. Mr. Smolinksy said the company's current management team has streamlined its vision of the company, including selling off some valuable publications to generate cash last year.

He said the company expects to exit bankruptcy within four or five months, "leaner and poised" to move ahead with a lighter debt load. Mr. Smolinsky said lenders have agreed to convert the $105 million bankruptcy loan into "exit financing" that can be used after the company emerges from Chapter 11.

Reader's Digest's 2009 trip through bankruptcy took just four months and reduced its debt by more than $2 billion. That deal wiped out private equity owner Ripplewood Holdings and put the company in the hands of lenders led by J.P. Morgan Chase & Co. (JPM).

When it emerges from bankruptcy, Reader's Digest said it hopes to have only about $100 million in debt.

In 2011, about a year and a half after it emerged from the first bankruptcy, Reader's Digest hired advisers in an effort to sell itself, hoping to fetch about $1 billion.

Since then, Chief Executive Bob Guth, the company's third CEO since it emerged from that previous bankruptcy, has generated some cash by selling businesses, most notably Allrecipes.com, which went for $175 million to Meredith Corp. (MDP) last year, and the classroom magazine Weekly Reader, sold to its chief rival, Scholastic News publisher Scholastic Corp. (SCHL). Mr. Guth has also pursued a strategy to increase Reader's Digest's digital presence around the world while licensing out its international businesses, but nearly all of the company's units have been unprofitable lately.

So the company filed for Chapter 11 late Sunday, blaming the ongoing struggles in the print media industry as well as its debt, still a burden though not as bad as it was before the 2009 bankruptcy.

Reader's Digest, based in New York with operations in 41 other countries, prints 75 magazines, including 49 different versions of its namesake publication. U.S.-paid subscriptions for the flagship Reader's Digest magazine totaled 5.9 million as of Dec 31, 2012, the company said in court papers.

(Dow Jones Daily Bankruptcy Review covers news about distressed companies and those under bankruptcy protection. Go to http://dbr.dowjones.com.)

Write to Joseph Checkler at joseph.checkler@dowjones.com

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