Jones Soda Launches New Line of Sparkling Waters
September 24 2014 - 9:20AM
Business Wire
Jones Soda Co. (OTCQB: JSDA), a leading premium beverage company
known for its unique flavors and customer-designed packaging, today
announced the launch of Jones Sparkling Water.
Jones Sparkling Water in Four Signature
Flavors (Photo: Business Wire)
Created in response to increased consumer demand for healthier
products, Jones Sparkling Water is available in four signature
Jones flavors – Berry Lemonade, Fufu Berry, Green Apple, and
Strawberry Lime. Featuring the iconic consumer submitted photos
that Jones Soda is so well known for, Jones Sparkling Water is
packaged in conveniently sized eight ounce cans, and is perfect for
healthy school lunches, after school activities, and families on
the go. Jones Sparkling Water is unlike any other product in its
category, offering kids a way to enjoy the fun and tasty flavors
they want, without all the sugar and calories that their parents
don’t. With just two ingredients, water and natural flavors, Jones
Sparkling Water has no added sweeteners of any kind, no added
colors and no artificial preservatives.
With the addition of Jones Sparkling Water, the Jones product
family now covers the full spectrum of consumer demand, offering
something for everyone. Jones Cane Sugar soda is available in
premium twelve ounce glass and cans, offering great traditional
flavors like Root Beer, Cream Soda and Orange & Cream, as well
as all the fun flavors Jones is so well known for. Jones Stripped,
launched earlier this year, represents the brand’s entry into the
natural category. Available in the same iconic twelve ounce glass
bottles as its core product line, Jones Stripped contains only 30
calories, 8 grams of sugar and has no artificial sweeteners, colors
or added preservatives. Targeted to the consumer who prefers
something lighter than a full calorie soft drink, Jones Stripped is
available for the natural grocery, food service and drug channels.
Now with the addition of Jones Sparkling Water, Jones is being
introduced in a format and package size that can be consumed by a
new generation of kids who are excited by their personal connection
to the Jones brand via their photos, but in a way that parents can
also feel good about.
“We are bringing fun into this exploding sparkling water
category, and in a unique way that appeals to kids,” says Jones
Soda CEO, Jennifer Cue. “This is something we are all proud to
stand behind. As the mother of a seven year old, I can identify
with parents who are looking for something interesting, fun, and
healthful to give to their kids for lunches, or really anytime.
With fun, natural flavors, no added sugar or preservatives and no
added colors, Jones Sparkling Water is a great way to encourage our
young children to drink more healthy beverages.”
To kick off the product launch, Jones Soda is also announcing
its new “Tabs For Tees” program. Consumers are encouraged to
collect the colorful tabs from Jones Sparkling Water cans, and for
a limited time, send them in to Jones to be redeemed for specially
branded Jones Sparkling Water T-shirts. Details will be available
on the company’s web site.
Jones Sparkling Water will initially be available in a four-pack
at Target stores throughout the West and Mountain regions, as well
as on the Jones Soda’s website at www.jonessoda.com. Jones
Sparkling Water should become available at various other retailers
across the U.S. in the near future.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB:
JSDA) markets and distributes premium beverages under Jones® Soda,
Jones Zilch® and Jones Stripped™ brands and sells through its
distribution network in markets primarily across North America. A
leader in the premium soda category, Jones is known for its variety
of flavors and innovative labeling technique that incorporates
always-changing photos sent in from its consumers. Jones Soda is
sold through traditional beverage retailers.
For more information, visit www.jonessoda.com or www.myjones.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140924005073/en/
Jones Soda Co.Andrew Baumann,
206-436-8711abaumann@jonessoda.com
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