FORT LAUDERDALE, Fla.,
July 6, 2015 /PRNewswire/
-- After just one meeting with Zimmerman, Jamba Juice (NASDAQ:
JMBA) called off their search for a new agency because they knew
they had found the right integrated partner for their powerful
brand. And so riding a hot streak that includes a series of recent
high profile wins, the already strong Omnicom retail specialist is
burgeoning once again.
Jamba® is a healthy lifestyle brand, the leading smoothie brand
and the leading retailer of freshly-squeezed juice. Jamba offers a
full menu of better-for-you foods and beverages, including the
recently launched Jamba energy bowls. Zimmerman will handle brand
strategy, media, creative, social and analytic duties for the
California-based chain of more
than 860 stores with 100MM annual visits.
"We were looking for an agency partner with innovative and
creative marketers and a proven track record of results," said
Julie S. Washington, Jamba Juice
Chief Marketing & Innovation Officer. "Zimmerman's retail
experience, strategy and analytics, creative strength and focus on
results, blew us away. We can't wait to get started."
Zimmerman's CEO Michael Goldberg
noted, "The Jamba brand and products are great, but what we really
fell in love with was their courage and commitment to grow." Jamba
is in the final stages of a refranchising initiative with the goal
to move to a franchise-to-company-owned store ratio of 90 percent /
10 percent. System-wide same-store sales rose 5 percent during the
quarter 1 '15, including 6 percent at company-owned units and 4.2
percent at franchised locations.
"We've got big plans for Jamba Juice. It is so rewarding to work
with a brand leader that is healthy for you," said agency Founder,
Jordan Zimmerman. The agency
welcomes Jamba Juice to a growing portfolio that includes Michaels,
Chico's, White House|Black Market,
The Fresh Market and many others.
About Zimmerman Advertising
Zimmerman Advertising, an
Omnicom Group company, is the leading integrated, retail agency in
the country. Zimmerman's clients represent some of the most
prominent retail brands in the country, including hhgregg, Nissan,
Party City, Dunkin' Donuts, Chico's, Tire Kingdom, AutoNation, Firehouse
Subs, Boston Market, The Fresh Market and Michaels. Headquartered
in South Florida, the agency has
retail service offices throughout the country, including
New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency,
visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a
leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries.
About Jamba Juice Company
Jamba, Inc. owns and
franchises Jamba Juice® stores through its wholly-owned subsidiary,
Jamba Juice Company. Jamba Juice Company is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings,
which include great tasting, whole fruit smoothies, fresh-squeezed
juices and juice blends, hot teas and a variety of food items
including, Energy Bowls™, hot oatmeal, breakfast wraps, sandwiches,
Artisan Flatbreads™, baked goods and snacks. As of December 30, 2014, there were 868 store locations
globally. There were 263 Company-owned and operated stores and 543
franchise-operated stores in the United
States, and 62 franchise-operated international stores.
Jamba Juice Company expands the Jamba® brand by direct selling of
consumer packaged goods ("CPG") and licensing its trademarks. CPG
products for at-home enjoyment are available online, through select
retailers across the nation and in Jamba® outlets in the United States. Fans of Jamba Juice® can
find out more about Jamba Juice's locations as well as specific
offerings and promotions by visiting the Jamba Juice website at
www.JambaJuice.com or by contacting Jamba's Guest Services team at
1-866-4R-FRUIT (473-7848).
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/jamba-juice-makes-the-move-to-zimmerman-300109042.html
SOURCE Zimmerman