Richard Elder named SVP/Executive Creative Director
NEW YORK, July 30 /PRNewswire/ -- Leading experiential marketing agency Jack Morton Worldwide has named Richard Elder the SVP/Executive Creative Director of its New York office, which provides a full breadth of B2B, internal branding, and consumer experiences for Fortune 500 clients. Richard will be responsible for driving creative vision and overseeing creative development across Jack Morton's extensive client base.
Richard's 20 years of global experience in design and creative direction includes his leadership of creative teams for Nike, Inc. At Nike, he directed multiple disciplines including graphic design, 3-D design, brand identity, retail, consumer events, internal meetings, film and video, photography and product development. A trained graphic designer, Richard started his career at Nike developing display and furniture for the revolutionary Niketown retail concept. In 1996, he was named the company's Europe, Middle East, and Africa (EMEA) Regional Design Director and led the creative vision for a large-scale retail roll-out. He was appointed the Regional Creative Director of Brand Design in 1999 and spent three years building a brand design team servicing Brand Marketing, Retail, Corporate Events, Consumer Events and Internal Communications. From 2001 to 2005, Richard was Nike's Regional Creative Director of Apparel based in Hong Kong, where he oversaw a team responsible for seasonal sport apparel and graphic tee design for the Asia Pacific market. In 2005 he was appointed as Brand and Product Creative Director of Exeter Brands Group, an acquisition of Nike, Inc., with a portfolio of brands including the Starter and Shaq brands for the value market channel.
"I am very excited to join a dynamic experiential marketing team that integrates strategic planning at the core of their process," said Richard Elder. "Design is subjective, and it essentially gives our great solutions a definable point of view." "Richard inspires teams and clients with his passion for brand and experience design," said Laurence Croneen, Executive Vice President and Managing Director -- New York. "The forward thinking and innovative design that have propelled him to the top of his field will have an incredible impact on Jack Morton and the clients we serve." Leading experiential marketing agency Jack Morton Worldwide creates multidimensional experiences that inspire key stakeholders to new insight, action and advocacy. Integrating live events, branded environments and interactive media, the agency engages consumers, business partners and employees, helping clients build brands, improve performance and increase sales. Jack Morton has a staff of 600 employees in the US, Europe and Asia-Pacific, and is part of the Interpublic Group of Companies, Inc. (NYSE:IPG). More information is available online at http://www.jackmorton.com/. DATASOURCE: Jack Morton Worldwide CONTACT: Daniel Diez of Jack Morton Worldwide, +1-212-401-7409, Web site: http://www.jackmorton.com/
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