JBL® Announces MLB All-Star Alex Rodriguez as Brand Ambassador
May 03 2016 - 8:00AM
Business Wire
As Official Sound Partner for the New York Yankees, HARMAN adds
three-time MVP to the team
HARMAN International Industries, Incorporated (NYSE:HAR), the
premier connected technologies company for automotive, consumer and
enterprise markets, today announced that MLB All-Star Alex
Rodriguez (@AROD) has been named the latest Brand Ambassador for
the Company's JBL® audio brand. As a member of the JBL family,
Rodriguez will participate in a series of marketing initiatives,
including integrated social media and content programs that will
drive consumer engagement with the brand’s audio products. The
collaboration with Rodriguez extends JBL’s longstanding partnership
with the New York Yankees, which includes amplifying the
electrifying sounds of every home game with 1,784 JBL speakers
throughout Yankee Stadium.
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"From the time he took the field at the age of 18, to reaching
his 3,000th hit as a league veteran, Alex Rodriguez has always been
made for the world’s biggest stage. His legendary work ethic,
relentless dedication and love for the game mirrors JBL’s passion
for music and the blood, sweat and tears that musicians around the
world put into making great sound,” said Ralph Santana, Chief
Marketing Officer of HARMAN. “As Rodriguez continues to inspire
fans from around the world, JBL will be there to amplify the
soundtrack, from pre-game workouts to the thunderous homerun cheers
to post-game celebrations. We’re excited to strengthen our
partnership with the Yankees and look forward to collaborating in
new and innovative ways with A-Rod.”
Rodriguez made his Major League Baseball debut more than 20
years ago, after being chosen as the first overall pick in the 1993
draft, and has since gone on to become widely recognized as one of
the greatest baseball players of all time. Throughout his career,
Rodriguez has achieved countless milestones, including becoming the
youngest player in MLB history to hit 500 career home runs, earning
three American League MVP Awards, and becoming a World Series
champion as a Yankee in 2009. Rodriguez’s passion and determination
speaks volumes at each game, exemplifying JBL’s dedication to
consistently delivering exceptional performance for audio fans.
"Whether I’m looking to amp up my workout, focus for a game, or
hang out with my kids, music is my outlet,” said Rodriguez. “As a
lifelong music fan, I have always appreciated high quality sound
that does justice to the tunes I love. I’m excited to partner with
JBL to inspire others to choose the best in sound as well wherever
they are whether it’s in the car, at home or on the way to the
ballpark.”
Rodriguez joins Yankee Legend Mariano Rivera as the second MLB
player collaborating with JBL as a brand ambassador, and a robust
roster of sports and music luminaries who partner with HARMAN,
including NBA All-Stars Stephen Curry and Damian Lillard; GRAMMY®
Award-winning rock band Linkin Park; global musician, producer,
artist and humanitarian Quincy Jones; Indian film composer, record
producer, musician, singer and philanthropist AR Rahman; and
international piano superstar and United Nations Messenger of Peace
Lang Lang.
ABOUT HARMAN
HARMAN (harman.com) designs and engineers connected
products and solutions for automakers, consumers, and
enterprises worldwide, including connected car systems, audio and
visual products, enterprise automation solutions; and connected
services. With leading brands including AKG®, Harman Kardon®,
Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is
admired by audiophiles, musicians and the entertainment venues
where they perform around the world. More than 25 million
automobiles on the road today are equipped with HARMAN audio and
connected car systems. The Company’s software services power
billions of mobile devices and systems that are connected,
integrated and secure across all platforms, from work and home to
car and mobile. HARMAN has a workforce of approximately 29,000
people across the Americas, Europe, and Asia and reported sales of
$6.7 billion during the 12 months ended March 31, 2016. The
Company’s shares are traded on the New York Stock Exchange under
the symbol NYSE:HAR.
HAR-C
© 2016 HARMAN International Industries, Incorporated. All rights
reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson
are trademarks of HARMAN International Industries, Incorporated,
registered in the United States and/or other countries. AKG is a
trademark of AKG Acoustics GmbH, registered in the United States
and/or other countries. Features, specifications and appearance are
subject to change without notice.
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HARMAN International Industries, IncorporatedDarrin Shewchuk, +1
203-328-3500Senior Director, Corporate
Communicationsdarrin.shewchuk@harman.com
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