LOS ANGELES, Oct. 26, 2016 /PRNewswire/ -- JAFRA
Cosmetics International introduces its newest fragrance, Paris
et Moi Perfumer's Edition No.1 by P. Courtiere, the first in a
series of exclusive fine fragrances created by hand-selected
perfumers from around the world. Brought to you in collaboration
with elite perfumer Philippine Courtiere who hails from the
renowned Firmenich Fragrance House, is Paris et Moi, a sophisticated,
romantically-blended fragrance that captures her great love of
fragrance and Paris in a bottle.
Paris et Moi "combines the
glamour, the elegance, and the youthful energy of trendy Parisian
girls," says Courtiere.
Courtiere wants "women [to] feel irresistible and capable of
anything when wearing this perfume." Courtiere's continuing drive
for excellence within the prestigious world of perfumery is
paralleled by JAFRA's message of empowering women, propelling each
one to great personal and professional success.
"We are so thrilled to be in partnership with such an
accomplished perfumer," says Naomi
Elder, Director of Fragrance at JAFRA Cosmetics. "Just like
Philippine thinks of perfume, we think of JAFRA as an accessible
luxury. We also think that Philippine's sentiment about feeling
free to express what she feels as a perfumer mirrors our long-held
belief of 'freedom to be you.' This truly is a match made in
heaven."
The Fragrance
Top notes of mara strawberries, which remind P. Courtiere of the
French fraise de bois tartlet - a flaky tart filled with
strawberries she ate as a young girl at her grandmother's house,
open this deliciously succulent scent. It then eases into elegant
middle notes of rose petal macaron, another French delicacy,
illustrating the elegance and originality of the overall scent.
Finally, creamy silky woods brings this fragrance to a soft close
with a nod to the famous Boulogne wood, a beautiful park in West
Paris.
The Bottle
The simple, clean lines of the Paris et Moi bottle serves as the ideal
backdrop for showcasing Paris's
iconic symbol and a favorite of Courtiere's - the Eiffel Tower,
which pays homage to the master lattice work exhibited throughout
this architectural wonder. Also elegantly depicted outside the back
wall of the bottle is a lightly-penned illustration of the streets
of Paris with a prominently placed
circular Perfumer's Edition No. 1 logo on the cap.
About Philippine Courtiere
Known as the olfactory artist behind JAFRA's sensual new fragrance,
Paris et Moi by P. Courtiere,
Philippine Courtiere was born in the City of Lights where she first
set out to become a legal analyst, but quickly changed course after
accepting an internship in perfumery - a career she never intended
to pursue, but a decision she never regretted making. It was
through this chance internship that Philippine's passion for
perfumery was solidified. From Philippine's many epicurean
activities such as horse riding, art collecting and her early days
as a former ballet dancer, stemmed a taste for only the best, and a
curiosity about the world, which feeds her creativity - all
attributes that have helped to propel her to rising star status
within the renowned Firmenich Fragrance House. Also shaping
Philippine's sophisticated point of view, and instilling in her the
value of hard work and commitment, was her grandfather, Jaques
Rouet, an instrumental figure in the launch of the House of
Dior.
Paris et Moi Perfumer's Edition
is available from JAFRA consultants and on www.JAFRA.com
immediately, as well as on www.perfumersedition.com.
About JAFRA Cosmetics International
JAFRA Cosmetics International is one of the world's
leading manufacturers of beauty products, offering a complete range
of skincare, fragrance, makeup and bath & body. Founded in
Malibu, California in 1956 by
Jan and Frank Day, JAFRA creates
beauty products and business opportunities that cater to all that
women need, allowing them to explore, discover, reinvent and reveal
their true potential. In 2004, the privately-held JAFRA joined the
Vorwerk Group, a German-based, multi-billion dollar international
direct sales company, represented in over 70 countries
worldwide.
Boasting over 550,000 Independent Consultants worldwide and
annual sales in excess of half a billion U.S. dollars, JAFRA sells
its product portfolio globally in 18 countries within North America, Latin
America, Europe and
Asia. With the slogan "freedom to
be you," JAFRA celebrates the unique spirit within every woman, and
all the things that make her imperfectly perfect and individually
beautiful. For more information, please visit www.JAFRA.com.
For additional information, please contact:
Hala Nasr
Sr. Manager, Marketing Communications & Digital Strategy
Hala_Nasr@jafra.com
805.449.2966
www.JAFRA.com
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SOURCE JAFRA Cosmetics International