Iteris Signs ClearAg Agreement with Minnesota Wheat Research & Promotion Council to Support Grain Quality & Consumer Food Saf...
August 05 2015 - 08:30AM
Business Wire
- ClearAg Applications and Agronomic Modeling
Services to Provide Wheat Growers Access to Weather, Water, Soil,
and Wheat Disease Information -
Iteris, Inc. (NYSE MKT: ITI), a leader in providing information
solutions to the transportation and agriculture markets, has
entered into an agreement with the Minnesota Wheat Research and
Promotion Council (MWRPC) to provide custom weather and soil data
to localize wheat disease models for Minnesota wheat growers via
Iteris’ precision farming data delivery platform, ClearAg™. MWRPC
members will gain access to high-resolution weather and soil data
for decision support on planning fungicide applications to on-farm
research through the ClearAg App.
Specifically, Iteris plans to provide its unique
modeling-as-a-service to wheat producers by hosting the publicly
developed Fusarium Head Blight Forecasting model and the Wheat Leaf
Disease Forecasting model through the ClearAg precision farming
platform. This platform is expected to provide producers with
instant access to these forecasting models through easily
understood maps and graphics on their mobile devices. Minnesota
wheat growers should also be able to access the Wheat Disease
models at mawg.cropdisease.com.
“We look forward to providing the MWRPC with next-generation
agronomic and atmospheric modeling services through our ClearAg
platform in order to assist wheat producers improve their crop
management and crop quality,” said Tom Blair, senior vice president
of Performance Analytics at Iteris. “We anticipate our ClearAg App
will allow wheat growers to have comprehensive access to weather,
water, soil, and crop growth information alongside their publicly
developed wheat disease modeling information. Not only will the
service provide real-time decision support analytics for farmers
and agronomists, but it should also help growers leverage the
models to define, defend, and clarify their wheat production
operations. This relationship underscores Iteris’ commitment to
agriculture and improved food quality in support of growing global
consumption.”
ClearAg is a decision support application for precision
farming built upon Iteris’ EMPower™ adaptive forecasting engine. As
new information becomes available, the ClearAg system adapts to
provide the most accurate, location-based information available on
a worldwide basis. ClearAg’s patented technologies combine global,
multi-sensor weather analyses, ensemble-based weather forecasting,
customized soil modeling, and a staff of expert meteorologists to
create what the firm believes to be the most accurate,
science-based environmental information available. ClearAg
leverages Iteris’ precision weather and global soil content with
the power of agronomic models to solve complex agricultural
challenges.
“The ClearAg farming platform offers substantial value, as it
provides us with the most precise Minnesota weather information
available to drive wheat disease models,” said David Torgerson,
executive director of MWRPC. “Besides providing statewide
forecasting maps via the website, we are looking forward to having
the forecasting models integrated into ClearAg for easy access,
field-specific applications.”
Follow Iteris ClearAg on Facebook, Twitter,
and YouTube to stay up-to-date on the firm’s latest offerings.
Please contact info@clearag.com for inquiries regarding this
release or ClearAg products.
About Iteris, Inc.Iteris, Inc. (NYSE MKT: ITI) is a
leader in providing information solutions to the transportation and
agriculture markets. We are focused on providing this information
to practitioners in these markets to improve their effectiveness
and efficiency. By combining our expertise, unique IP and
information infrastructure in a suite of products and
services, Iteris offers a broad range of solutions to
both domestic and international customers. The firm is
headquartered in Santa Ana, California, with offices
throughout the U.S. and in select locations internationally. For
more information, please visit www.iteris.com or call
1-888-329-4483. Also, visit us on Facebook, Twitter,
and YouTube.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995This release may contain forward-looking
statements, which speak only as of the date hereof and are based
upon our current expectations and the information available to us
at this time. Words such as "believes," "anticipates," "expects,"
"intends," "plans," "seeks," "estimates," "may," “should,” "can,"
and variations of these words or similar expressions are intended
to identify forward-looking statements. These statements include,
but are not limited to, statements about the future capabilities
and benefits of our ClearAg precision farming data delivery
application and related solutions. Such statements are not
guarantees of future performance and are subject to certain risks,
uncertainties, and assumptions that are difficult to predict, and
actual results could differ materially and adversely from those
expressed in any forward-looking statements as a result of various
factors.
Important factors that may cause such a difference include, but
are not limited to, our ability to successfully integrate MWRPC’s
forecasting models with our ClearAg application and complete such
roll-out and integration on a timely basis without significant
customization requirements or costs; MWRPC’S ability to achieve
broad market acceptance for its forecasting models; the challenges
in the development of software-based solutions generally; the
future adoption of technology based analytics solutions in the
agriculture market; and the potential impact of product and service
offerings from competitors and such competitors’ patent coverage
and claims. Further information on Iteris, Inc., including
additional risk factors that may affect our forward looking
statements, is contained in our Annual Report on Form 10-K, our
Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K,
and our other SEC filings that are available through the SEC’s
website (www.sec.gov).
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version on businesswire.com: http://www.businesswire.com/news/home/20150805005576/en/
Iteris, Inc.Tom Roberts, 949-270-9572Marketing &
Communications Managertlr@iteris.com
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