TRIBECA, N.Y., Sept. 22, 2017
/PRNewswire-iReach/ -- fishbat, a leading internet marketing agency
which combines proven digital marketing strategies to help
businesses increase profits and expand brand awareness, lists ten
characteristics of a successful website.
In the modern digital environment, businesses must elevate their
website experience for their users. This means modernizing and
integrating new development and design ideas and technology to make
websites perform at their peak capabilities. Doing so will drive
higher metrics and overall revenue through an improved user
experience, competitive edge, and purposeful interactions designed
to impact consumer actions.
- Intuitive navigation Navigation struggles cause site
abandonment. Design with intuitive navigation and easy-to-read
font, arranging navigation by hierarchy, keeping navigation bars at
the top of the fold where the user expects them, and by keeping
navigation and menus visible as opposed to utilizing hamburger
menus or other non-intuitive directives.
- Clear CTAs CTAs are vital for email collection,
generating leads, driving conversion, and more. Surround CTAs with
borders, use bold and contrasting colors to make CTAs pop, include
action verbiage to prompt user response, and keep CTAs above the
fold.
- Updated and relevant content Ensure that content is
regularly updated to stay current, on trend, and relevant. Ensure
that content has unique URLs and titles for easy sharing. Consider
important keywords, trending industry news and more when updating
shareable website content.
- Simple forms and checkout processes Limit forms to
essential information only, ensure multiple payment options are
available to encourage higher conversion rates and ensure that the
checkout process is simplified with features such as auto-fill.
Also, don't require customers to "join" before allowing them to
complete actions such as purchasing, which will turn potential
customers away. Instead, offer the option after the transaction is
complete. Include trust badges and security seals to boost consumer
trust. On e-commerce sites, also consider perpetually visible
shopping carts and options to save shopping carts for later
purchasing to drive-up conversion.
- Uncluttered design Cluttered designs confuse users and
mask important website elements such as navigational elements,
CTAs, value propositions, and more. Keep designs clean, balanced,
and prioritized. Use minimal but impactful visuals such as photos
and videos, limit ads and avoid sidebars.
- SEO optimization Include goal-driven keywords in titles,
headers, sitemaps, content and more. Ensure that all images and
content are compressed, titled, and contain a unique URL. Maintain
clean-code, working quality links, title-tags for website pages,
and an accurate sitemap. Obtaining website maintenance will help to
ensure that there are no loading-slowing issues in coding that need
to be addressed.
- Quick functionality and a quality hosting server Utilize
a quality hosting service and obtain website maintenance services
regularly to ensure that sites load quickly and function well. Slow
loading is a leading cause of user bounce rates and frustration.
Tasks such as image compression, code cleanup, link checking, and
more will improve site functionality for better retention, social
proof, and conversion.
- Social sharing capabilities Social media platforms drive
consumer awareness and traffic to brands. Ensure that your website
includes social sharing buttons as well as titles and unique URLs
on all images, pages, and shareable content.
- Mobile responsiveness Most users use their mobile
devices as their primary source of online interactions. They also
visit the digital environment more frequently throughout the day on
mobile versus desktop. This means that optimizing for a
mobile-responsive site is of paramount importance.
- Conversational AI Conversational AI, such as chatbots or
more advanced natural language processing bots, help to deliver
exceptional 24-hour service with minimal overhead. Conversational
AI assists with customer assistance, sale-building, customer
follow-up and recovery, and in more advanced forms of the
technology, even human context deciphering for more customized and
relevant returns.
ABOUT FISHBAT
fishbat is a full-service digital marketing firm that takes a
holistic business approach to their clients' digital marketing
programs. The fishbat team understands the importance of business
principles just as well as the nuances of the latest digital
technologies. fishbat offers every digital marketing service
available from digital marketing research and planning to brand
development to website and asset creation through social media
management and search engine optimization programs - all custom
calibrated for both B2B and B2C businesses.
Media Contact: Scott
Darrohn, fishbat, 855-347-4228, press@fishbat.com
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SOURCE fishbat