Interim Management Statement - Part 1 (Prudential)

Date : 10/28/2009 @ 3:00AM
Source : UK Regulatory (RNS and others)
Stock : Prudential (PRU)
Quote : 653.5  9.0 (1.40%) @ 9:05AM
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Interim Management Statement - Part 1 (Prudential)

 
TIDMPRU 
 
RNS Number : 4736B 
Prudential PLC 
28 October 2009 
 
? 
Embargo: 07:00am Wednesday 28 October 2009 
 
 
PRUDENTIAL PLC THIRD QUARTER 2009 INTERIM MANAGEMENT STATEMENT 
ROBUST NINE MONTHS GROUP-WIDE SALES OF GBP2,020 MILLION 
 
 
IN THE THIRD QUARTER: 
  *  GROUP-WIDE RETAIL SALES OF GBP699 MILLION UP TEN PER CENT 
 
  *  POWERFUL MOMENTUM IN US, RETAIL SALES UP 66 PER CENT 
 
  *  ASIAN SALES UP FOUR PER CENT 
 
  *  OUTSTANDING ASSET MANAGEMENT NET INFLOWS OF GBP2.9 BILLION UP 187 PER CENT 
 
STRONG CAPITAL POSITION - IGD SURPLUS ESTIMATED AT GBP2.8 BILLION 
 
 
+------------+------------+--------+--------+-----------+--------+ 
|            |      9m 09 |      % |        |     Q3 09 |      % | 
|            |        APE | change |        |       APE | change | 
|            |            |        |        |           |  on Q3 | 
|            |            |        |        |           |     08 | 
+------------+------------+--------+--------+-----------+--------+ 
| Retail     |            |        |        |           |        | 
| Insurance  |            |        |        |           |        | 
+------------+------------+--------+--------+-----------+--------+ 
| Asia*      |    GBP846m |   (9)% |        |   GBP293m |     4% | 
+------------+------------+--------+--------+-----------+--------+ 
| US         |    GBP640m |    51% |        |   GBP249m |    66% | 
+------------+------------+--------+--------+-----------+--------+ 
| UK         |    GBP531m |  (13)% |        |   GBP157m |  (22)% | 
+------------+------------+--------+--------+-----------+--------+ 
| Total      |  GBP2,017m |     3% |        |   GBP699m |    10% | 
| -          |            |        |        |           |        | 
| Retail     |            |        |        |           |        | 
+------------+------------+--------+--------+-----------+--------+ 
| Total      |      GBP3m |  (99)% |        |     GBP1m |  (99)% | 
| -          |            |        |        |           |        | 
| Wholesale  |            |        |        |           |        | 
+------------+------------+--------+--------+-----------+--------+ 
| Total      |  GBP2,020m |   (9)% |        |   GBP700m |   (9)% | 
| Group      |            |        |        |           |        | 
| Insurance  |            |        |        |           |        | 
+------------+------------+--------+--------+-----------+--------+ 
|            |            |        |        |           |        | 
+------------+------------+--------+--------+-----------+--------+ 
|            |        Net |        |        |       Net |        | 
|            |    inflows |        |        |   inflows |        | 
+------------+------------+--------+--------+-----------+--------+ 
| M&G        | GBP11,137m |   169% |        | GBP2,512m |    47% | 
+------------+------------+--------+--------+-----------+--------+ 
| Asia       |  GBP1,891m |    99% |        |   GBP435m |     ** | 
| Asset      |            |        |        |           |        | 
| Management |            |        |        |           |        | 
+------------+------------+--------+--------+-----------+--------+ 
| US         |   GBP(61)m |     ** |        |  GBP(49)m |     ** | 
+------------+------------+--------+--------+-----------+--------+ 
| Total      | GBP12,967m |   154% |        | GBP2,898m |   187% | 
+------------+------------+--------+--------+-----------+--------+ 
 
 
* Asia 2009 and 2008 comparative APE sales exclude the Taiwan agency business 
disposed of during Q2 2009. 
** Asia asset management net outflows in Q3 2008 were GBP690m. US asset 
management net inflows in 9m 2008 were GBP8m (net outflows GBP4m in Q3 2008). 
 
 
Tidjane Thiam, Group Chief Executive said: 
 
 
"I am pleased to report strong Group-wide new business in the third quarter with 
total retail sales of GBP699 million up 10 per cent over the same period last 
year. This performance demonstrates the effectiveness of our strategy in what 
remains a challenging and fragile economic environment. 
 
 
In total, for the first nine months of the year, Group-wide retail sales were 
GBP2,017 million, three per cent higher than the same period last year. 
Wholesale sales were held to minimum levels as we continued to focus on products 
with higher IRRs and shorter payback periods. 
 
 
In Asia, we achieved sales of GBP293 million in the third quarter, up four per 
cent on the third quarter last year on actual exchange rates. The third quarter 
of 2009 was the first quarter with positive year-on-year growth since the second 
quarter of 2008.  Our new business sales of GBP846 million for the first nine 
months of the year were down nine per cent on the same period in 2008, compared 
to a 15 per cent fall at the half year, an improving performance in difficult 
market conditions. As a Group we remain well-positioned in the region, which we 
believe offers the best long-term profitable growth prospects. 
 
 
In the US, we continue to be one of the major beneficiaries of the significant 
changes in the competitive landscape. Jackson has delivered the highest level of 
retail sales for the first nine months of the year in the company's history, 
with sales of GBP640 million, a 51 per cent increase from the same period in 
2008 on actual exchange rates. The momentum seen in the first half of the year 
has continued, with GBP249 million of new business written in the third quarter, 
a 66 per cent increase over the same quarter last year, demonstrating the 
strength and quality of our business model. 
 
 
In the UK, our disciplined approach to capital consumption led to retail sales 
of GBP531 million in the first nine months of the year, down 13 per cent on the 
same period last year. Our total new business sales were down 28 per cent at 
GBP534 million, reflecting the large bulk annuity transaction executed in the 
third quarter of 2008. We remain focused on our two key areas of strength; the 
with-profits and annuity markets. 
 
 
M&G continues to deliver strong investment performance and as a result has 
continued to outperform, with total net fund inflows of GBP11.1 billion to the 
end of September, including GBP2.5 billion in the third quarter alone. External 
funds under management have increased to GBP66.2 billion, up 41 per cent on the 
start of the year. 
 
 
Our Asian asset management business has been able to generate net inflows of 
GBP1.9 billion to the end of September, double the 2008 performance, and has 
seen external funds under management increase by 23 per cent during the year to 
GBP18.8 billion. 
 
 
Our capital position continues to be strong with an estimated IGD surplus 
of GBP2.8 billion, covering our minimum capital requirement 2.4 times. 
 
 
We believe that the economic environment will remain uncertain for a while. The 
Group has clearly demonstrated its strong defensive capabilities and is now 
well positioned to benefit from the next stage of the economic cycle." 
 
 
 
 
1. Business Unit Review 
 
 
1.1 Asia insurance operations 
 
 
We are becoming progressively more optimistic about the economic situation in 
Asia, following the turbulence of the previous 12 months. There are some 
encouraging signs of recovery. 
 
 
The experience of our life businesses is in line with this more positive 
assessment of the region.  Third quarter new business APE of GBP293 million is 
up four per cent on the third quarter of 2008 after corresponding decreases of 
11 per cent and 14 per cent in the first and second quarters. Year to date APE 
of GBP846 million is nine per cent lower than the same period last 
year, compared to a 15 per cent fall at the half year, confirming the inflexion 
observed in the third quarter.  In nine markets out of 12, sales were higher in 
Q3 than for the same period last year. 
 
 
Year to date, the proportion of higher-margin and strategically important health 
and protection business remains at 29 per cent. We have continued to focus on 
the profitability of the business we write, with a high proportion of regular 
premium business. Furthermore, we have not seen any material adverse changes in 
persistency experience in the in-force book during the third quarter. 
 
Looking at developments of our sales in each major market: 
 
 
CITIC-Prudential Life in China had a very encouraging third quarter with our 
share of new business at GBP13 million up 44 per cent on the same period in 
2008, making this the highest ever quarter in this market both in local currency 
and at actual exchange rates. Bancassurance remains a key driver of growth with 
year to date APE up 73 per cent over 2008, contributing 44 per cent of total new 
business compared to 32 per cent last year. There has also been an up-tick in 
agency activity during the third quarter following new initiatives to boost 
recruitment and productivity together with renewed interest in unit-linked 
products. Year to date new business is GBP34 million, up 21 per cent over the 
same period last year. 
 
 
Hong Kong continued the upwards trend seen in the second quarter with third 
quarter APE of GBP55 million 20 per cent above the third quarter of 2008. Sales 
growth is being led by the agency channel, and there are some signs of recovery 
in the bank channel, with September seeing the highest volume of new business so 
far this year. Year to date APE of GBP150 million is six per cent below the same 
period last year compared to the 16 per cent decrease reported at half year. 
Regular premium business is up 27 per cent year to date and 49 per cent in the 
third quarter compared to prior year. 
 
 
After some challenges related to the economic climate earlier this year, the 
life market in India rebounded strongly in the third quarter. Prudential's share 
of ICICI-Prudential Life's new business in the third quarter was GBP40 million, 
principally driven by the resurgence in interest in insurance products and an 
increase in average case sizes. Compared to 2008 new business is down 15 per 
cent in the third quarter, a very significant and positive change in trend, 
compared to the second quarter year on year decline of 46 per cent. Year to date 
APE of GBP116 million is 33 per cent lower than the same period in 2008 
reflecting the severity of the impacts of the economic crisis especially during 
the beginning of the year. 
 
 
Our business in Indonesia has expanded rapidly during the last two years, 
principally through the very successful growth of the agency force. We now have 
over 70,000 agents there and are firmly established as the market leader. New 
business for the third quarter was GBP43 million, two per cent higher than the 
third quarter of 2008. Year to date APE of GBP126 million is three per cent 
lower than the same period in 2008, an improvement on the six per cent fall at 
the half year. 
 
 
The market conditions in Korea remain challenging, especially for foreign 
players and our management remain firmly committed to our value over volume 
strategy. We have therefore refused to match products in the market which we 
consider to offer unattractive returns to shareholders. This clearly impacted 
sales with year to date APE of GBP96 million being 47 per cent lower than the 
same period last year. Encouragingly, persistency rates in this business have 
now stabilized. 
 
 
Prudential's life businesses in Malaysia continue to perform very well with 
third quarter new business of GBP32 million up 19 per cent compared to the third 
quarter of 2008. The key driver of this growth remains the agency force of 
12,000 that generates over 90 per cent of the new business. However, there are 
now positive signs from the bank channel, as although still relatively small, 
volumes of new business year to date are over three times the same period last 
year. Year to date APE of GBP84 million is a very positive 27 per cent higher 
than the previous year. 
 
 
The latest available data from Singapore shows that we have outperformed the 
market in terms of regular premium new business, with sales of GBP64 million 
year to date, 14 per cent higher than the same period last year.  Third quarter 
APE was up 32 per cent compared to the same period in 2008.  Year to date APE of 
GBP80 million is eight per cent lower than the same period last year, compared 
to the 20 per cent reduction reported at the half year.The proportion of linked 
business in Singapore saw a boost during the third quarter averaging 29 per cent 
of APE, compared to an average 20 per cent for the first half this year. 
 
 
Post the successful disposal of the agency distribution channel earlier this 
year in Taiwan, our business has seen the rapid transformation of the 
partnership channel into a material generator of new business. Year to date APE 
of GBP77 million is 166 per cent higher than the same period last year on a like 
for like basis and the third quarter was 30 per cent higher than the second 
quarter. We are also beginning to see a very positive shift in product mix with 
increased sales of longer-term par products in bancassurance, supported by 
continued momentum in direct and tele-marketing sales focusing on higher margin 
medical products. 
 
 
Looking at the other smaller operations on actual exchange rates Vietnam had a 
record quarter and is 28 per cent up on prior year to date, both Thailand and 
the Philippines performed satisfactorily given the market conditions and Japan 
continues to generate small, but consistent volumes of protection business 
through the broker channel. 
 
 
1.2 US operations 
 
 
Jackson has continued to benefit significantly from the flight to quality in the 
US annuity market, as customers are increasingly seeking product providers that 
offer consistency, stability and financial strength. Our strategy has been to 
target increasing volumes in variable annuities whilst managing down fixed 
annuity sales in line with the goal of capital preservation. There were no 
institutional sales during the first three quarters of 2009, as Jackson focused 
on optimising the balance between new business profits and capital consumption. 
 
 
Jackson delivered APE retail sales in the first three quarters of 2009 of GBP640 
million, representing a 51 per cent increase over the same period in 2008 at 
actual exchange rates, a 20 per cent increase at constant exchange rates and the 
highest level of retail sales during the first three quarters in the company's 
history. The strong momentum seen in the first half of the year has continued - 
third quarter retail APE sales of GBP249 million was the highest quarter in the 
company's history, 20 per cent higher than the second quarter of 2009 and 66 per 
cent higher than the third quarter of 2008. We have maintained our pricing 
discipline and continued to write business at very attractive IRRs and payback 
periods. 
 
 
Variable annuity APE sales of GBP432 million during the first three quarters of 
2009 were 66 per cent higher than the same period in 2008, reflecting the equity 
market rally that began in the second quarter of 2009, the relative consistency 
of Jackson's product offering and continued disruptions among some of our major 
competitors. Sales in the third quarter of GBP180 million were the highest in 
the company's history, 22 per cent higher than the second quarter of 2009 and 
125 per cent higher than the third quarter of 2008. Jackson ranked fourth 
nationally in new variable annuity sales in the second quarter of 2009, with a 
market share of 7.2 per cent, up from 12th with a market share of 4.3 per 
cent in the second quarter of 2008. In the first half of 2009, the latest period 
for which statistics are available, Jackson ranked second in variable annuity 
net flows and experienced the lowest level of outflows, as a percentage of 
variable annuity inflows, in the industry. 
 
 
Fixed index annuity (FIA) APE sales of GBP106 million in the first three 
quarters of 2009 were up 231 per cent over the same period of 2008. Sales in the 
third quarter of GBP48 million were 45 per cent higher than the second quarter 
of 2009 and 300 per cent higher than the third quarter of 2008. Industry FIA 
sales have benefited from an increase in customer demand for products which 
offer guaranteed rates of return with additional upside potential linked to 
stock market index performance. Additionally, Jackson's FIA sales have benefited 
from the company's financial strength ratings and further disruptions among some 
of the top FIA sellers. Jackson ranked sixth in sales of FIA during the second 
quarter of 2009, with a market share of 6.0 per cent, up from 11th with a market 
share of 2.8 per cent in the second quarter of 2008. 
 
 
Jackson's strategy of containing fixed annuity volumes resulted in APE sales of 
GBP84 million, 26 per cent lower than the same period in 2008. Sales in the 
third quarter of GBP14 million were 36 per cent lower than the second quarter of 
2009 and 73 per cent lower than the third quarter of 2008. 
 
 
Total retail annuity net flows of GBP3.3 billion for the first nine months 
represent a 96 per cent increase on the same period in 2008 at AER, reflecting 
the impacts of record sales and continued low levels of surrender activity. 
 
 
Curian Capital, a specialised asset management company that provides innovative 
fee-based separately managed accounts, had total assets under management of 
GBP2.0 billion at the end of September 2009 compared with GBP1.8 billion at the 
end of 2008. Curian generated deposits of GBP507 million in the first three 
quarters of 2009, up five per cent on the same period of 2008. 
 
 
1.3 UK insurance operations 
 
 
Prudential UK has continued to focus on optimising the balance between writing 
profitable new business and capital conservation. We have maintained our strict 
pricing discipline and as a result have been able to minimise new business 
strain. Consequently, total APE sales of GBP534 million for the first nine 
months were 28 per cent down on the same period last year, as the 2008 figure 
included a large bulk annuity transaction in the third quarter for GBP106 
million. Retail sales for the first nine months of 2009 of APE GBP531 million 
were down 13 per cent. 
 
 
This disciplined approach led to lower sales of individual annuities. The stock 
market falls seen in 2008 and early 2009 have also impacted sales of some other 
product lines, such as offshore bonds. These reductions in sales were partially 
offset by the continued strength of with-profits sales, in particular PruFund, 
as consumers remain attracted by a more cautious investment approach and keen to 
protect themselves from market downturns. As we said at the half year results, 
in the first six months of the year margins on individual annuities were 
exceptionally high due to the abnormal spreads available on high quality credit 
assets, which have now reduced materially. 
 
 
Sales of individual annuities were down 21 per cent on the same period last year 
to APE GBP164 million, impacted by a reduction of 13 per cent in average case 
sizes. The reduction was a direct consequence of depressed asset values and the 
decision by some customers to defer retirement. In addition, we actively managed 
the flow of external annuity business consistent with our value over volume 
strategy. The pipeline from maturing individual and corporate pension policies 
remains strong. 
 
 
Sales of with-profits bonds of APE GBP101 million were up 36 per cent on the 
same period in 2008. The strong year-to date sales growth reflects the 
attractiveness of Prudential's with-profits offering, including in particular 
PruFund, in which over GBP1 billion has been invested across our retail savings 
product range in the last 12 months. In the third quarter, we extended the 
PruFund range of investments with the launch of the PruFund Cautious series to 
sit alongside the PruFund Growth series within our Flexible Investment Plan, an 
on-shore bond wrapper. 
 
 
Individual pensions sales of APE GBP34 million were 36 per cent higher than in 
the first nine months of 2008. Sales of the Flexible Retirement Plan, our 
factory-gate priced individual pension product, have continued to grow with 
sales in 2009 of APE GBP15 million up 117 per cent, helped by the addition of 
PruFund as an investment option in November 2008. 
 
 
Corporate pension sales of GBP156 million were 18 per cent lower than for the 
first nine months of 2008. Growth into existing schemes has remained healthy. 
Underlying sales, excluding one-off items in 2008 of GBP37 million, were two per 
cent higher. Prudential has secured more than 20 new corporate schemes in 2009 
and is provider to over 20 per cent of FTSE 350 companies. 
 
 
The PruHealth joint venture with Discovery now has 219,000 lives insured, an 
increase of 16 per cent over the same period in 2008, and gross written premiums 
were GBP76 million, up 12 per cent.  PruProtect has experienced encouraging 
sales growth for the first nine months following the re-launch of its product 
range in November 2008. 
 
 
Equity Release volumes have fallen 58 per cent as we maintained our strict 
pricing discipline. 
 
 
1.4 M&G 
 
 
M&G is an investment-led business with a core strategy of delivering superior 
performance. This relentless focus on investment performance, combined with a 
well-diversified business mix and well-established distribution capabilities, 
has helped M&G to have an extremely strong nine months, despite the challenge 
posed to the asset management industry by the market turmoil at the start of the 
year. 
 
 
Over the past three quarters, M&G has attracted gross fund inflows of GBP18.4 
billion, an increase of 52 per cent over the same period in 2008. Net inflows 
reached a record GBP11.1 billion, a year-on-year increase of 169 per cent. In 
the third quarter, net inflows were GBP2.5 billion, 47 per cent higher than the 
same period last year. This reflects a particularly strong contribution from the 
Retail Business where sales remained robust. 
 
 
M&G's external funds under management at the end of the third quarter were 
GBP66.2 billion, up 41 per cent on the 2008 year-end and up 32 per cent on the 
third quarter of 2008. The increase is the combined result of strong inflows and 
the recent recovery in equity markets. 
 
 
It continues to be an outstandingly successful year for M&G's Retail Business, 
which for the 2009 year to the end of August had a 27 per cent market share of 
net UK retail flows as defined by the Investment Management Association. Gross 
sales year-to-date were GBP9.8 billion and GBP3.3 billion for the quarter. Net 
inflows rose to a record level of GBP5.7 billion against GBP1.4 billion for the 
same period in 2008, including GBP1.7 billion of net sales for the three months 
to the end of September. 
 
 
Our market-leading bond funds continued to attract the lion's share of inflows, 
accounting for 77 per cent of net sales year to date. Many of our equity funds 
have also seen strong net inflows year-to-date, including M&G Recovery and M&G 
Global Basics. The M&G Recovery Fund is now the largest and best-selling fund in 
the UK All Companies sector. 
 
 
Performance of M&G's funds has remained excellent. Over the three years to the 
end of September, 28 per cent of our retail funds have delivered top quartile 
performance, while 72 per cent have beaten their sector averages. 
 
 
In the institutional market, M&G recorded gross sales of GBP8.7 billion for the 
three quarters, up 53 per cent on 2008. Net flows were GBP5.4 billion for the 
period, an increase of 98 per cent on the same period last year, and GBP0.9 
billion in the third quarter of 2009. Year-to-date figures include the award of 
a single GBP4 billion fixed income mandate and net inflows of GBP0.7 billion 
into our Leveraged Loans Funds, but exclude the GBP1.3 billion raised in the 
first two rounds of financing for the UK Companies Financing Fund. These assets 
will start to be recorded as the Fund starts advancing money to clients. 
 
 
This has been a unique year for net sales and for growth in external funds under 
management - all achieved against the backdrop of continued uncertainty in 
markets. 
 
 
1.5 Asia Asset Management 
 
 
During the first half of 2009 market conditions were particularly challenging 
however during the third quarter there has been a strong recovery in market 
valuations, as reflected by the 17 per cent increase in the MSCI AC Asia index 
(in actual exchange rate terms). This supported a strong recovery in year to 
date net flows from third parties of GBP1.9 billion, double the same period last 
year. Net flows in the third quarter of 2009 of GBP435 million (compared to a 
net outflow of GBP690 million in the same period in 2008) were predominantly due 
to inflows in higher-margin equity and bond funds. 
 
 
Third quarter flows were aided by several successful fund launches including 
China where the You Sheng Selected Equity Fund raised GBP212 million and Dubai 
where the United Arab Emirates and Qatar fixed maturity plan series attracted 
net new funds of GBP330 million. 
 
 
Investment performance has improved with 66 per cent of funds either 
outperforming their benchmarks or ranking in the top-two quartiles relative to 
peers in the year to August. Of particular note, in China, CITIC-Pru's Blue-chip 
Equity Fund was awarded the top-class fund recognition for 1-year performance by 
Lipper. 
 
 
Asia's funds under management (FUM) at the end of the third quarter was GBP42.2 
billion, up 22 per cent year to date (excluding the FUM related to the sold 
Taiwan agency business) and 18 per cent higher than at the start of the third 
quarter. The overall FUM level was comprised of GBP18.8 billion from external 
clients, GBP18.0 billion from Prudential's Asia life funds and GBP5.4 billion 
from other parts of the Group. 
 
 
2. Financial Management 
 
 
The Group remains focussed on the proactive management of its balance sheet and 
risk profile. We continue to impose stringent stress testing on our key capital 
measures, ensuring we could withstand, both in the short and medium term, 
significant market shocks. 
 
 
2.1 Capital Management 
 
 
Our capital position remains strong. We have continued to place emphasis on 
maintaining the Group's financial strength through optimising the balance 
between writing profitable new business, conserving capital and generating cash. 
We estimate that our Insurance Groups Directive (IGD) capital surplus was GBP2.8 
billion at 30 September 2009, covering our capital requirements 2.4 times. This 
compares to GBP1.5 billion at the end of 2008, GBP1.6 billion at the end of Q1 
2009, GBP2.5 billion at 30 June 2009 and GBP3.0 billion in July after allowing 
for the July hybrid debt issuance. 
 
 
The movement in our IGD position since we disclosed it in our interim results 
primarily reflects underlying earnings offset by payment of the interim 
dividend, investment in new business, credit related impacts in the US and 
various other items. 
 
 
This robust capital position, together with the Group's strong existing earnings 
capacity, our established hedging programmes and our additional areas of 
financial flexibility, mean that we remain well positioned to withstand 
significant deteriorations in market conditions should they occur. 
 
 
As at 30 September the sensitivity of our IGD capital position to various events 
was as follows: 
 
 
  *  An instantaneous 20 per cent fall in equity markets from 30 September 2009 
  levels would not have a significant impact on IGD surplus 
 
  *  A 40 per cent fall in equity markets (comprising an instantaneous 20 per cent 
  fall followed by a further 20 per cent fall over a four week period) would 
  reduce the IGD surplus by GBP300 million 
 
  *  A 150bps reduction (subject to a floor of zero) in interest rates would reduce 
  the IGD surplus by GBP250 million 
 
  *  Credit defaults of ten times the expected level would have an impact of GBP750 
  million. 
 
As disclosed in our interim results, during the extreme equity market conditions 
experienced in the first quarter of 2009 the Group entered into additional 
one-off hedging contracts to protect the Group's IGD capital position against a 
tail-event of an instantaneous 40 per cent drop in equity markets with no 
recovery. The hedge has not been renewed and the total costs related to that 
hedge are in line with the reported estimate of GBP252 million. 
 
 
In addition to our strong capital position, the total credit reserve for the UK 
shareholder annuity funds also protects our capital position in excess of the 
IGD surplus. This credit reserve has increased to GBP1.5 billion following the 
decrease in valuation yields over the quarter and now represents 40 per cent of 
the portfolio spread over swaps, compared to 31 per cent at 30 June 2009, and 25 
per cent as at 31 December 2008. 
 
 
2.2 Credit 
 
 
The Group's total debt portfolio on an IFRS basis is estimated at GBP92 billion 
at 30 September 2009 excluding holdings attributable to external unit holders of 
consolidated unit trusts. Of this total, GBP63 billion is in the UK, including 
GBP40 billion within the UK with-profits fund. Shareholders have limited risk 
exposure to the with-profits fund as the solvency is protected by the inherited 
estate.  Outside the with-profits fund there is GBP4 billion in unit-linked 
funds where the shareholder risk is limited, with the remaining GBP19 billion 
backing the shareholder annuity business and other non-linked business (of which 
78 per cent is rated AAA to A, 18 per cent BBB and four per cent non-investment 
grade). 
 
 
Asia's debt portfolio totals GBP4.9 billion of which GBP3.0 billion is invested 
in unit-linked and with-profits funds with minimal shareholder risk and GBP1.9 
billion held by shareholder backed non-linked business.  No defaults were 
reported in the third quarter of 2009. 
 
 
Therefore, the most significant area of exposure to credit risk for the 
shareholder remains Jackson in the US. Jackson's fixed income portfolio at 
30 September is estimated at GBP22.9 billion. We continue to see the benefits of 
the normalisation of the US credit markets.  Jackson's net unrealised loss has 
reduced from GBP1.8 billion at half year 2009 to GBP0.2 billion at the end of 
the third quarter. 
 
 
Gross unrealised losses on securities priced below 80 per cent of book value 
were GBP0.8 billion at the end of the third quarter compared to GBP1.5 billion 
at half year 2009.  As stated in our half year results announcement, it is our 
intention to hold these securities for the longer term, an approach which in 
economic terms limits the impact of short term market volatility. 
 
 
Jackson did not experience any losses on defaults during the third quarter of 
2009. Write downs of impaired securities in the third quarter of the year were 
GBP156 million, of which GBP136 million were on Residential Mortgage Backed 
Securities (RMBS). No write downs were reported on corporate bonds. This 
compares to total write downs of GBP324 million reported for the first six 
months of 2009. 
 
 
The Group remains comfortable with its liquidity position at both holding and 
subsidiary company level. The holding company has significant internal sources 
of liquidity which are sufficient to meet all of our requirements for the 
foreseeable future without having to utilise external funding. 
 
 
 
ENDS 
 
 
Enquiries: 
 
 
+-------------------+-------------------+--------------------+--------------------+ 
| Media             |                   | Investors/Analysts |                    | 
+-------------------+-------------------+--------------------+--------------------+ 
| Edward Brewster   | +44 (0)20 7548    | Matt Lilley        | +44 (0)20 7548     | 
|                   | 3719              |                    | 2007               | 
+-------------------+-------------------+--------------------+--------------------+ 
| Robin Tozer       | +44 (0)20 7548    | Jessica Stalley    | +44 (0)20 7548     | 
|                   | 2776              |                    | 3511               | 
+-------------------+-------------------+--------------------+--------------------+ 
| Sunita Patel      | +44 (0)20 7548    |                    |                    | 
|                   | 2466              |                    |                    | 
+-------------------+-------------------+--------------------+--------------------+ 
 
 
 
 
Notes to Editor: 
 
 
+--+------------------------------------------------------------------------------+ 
| 1.| Annual premium equivalent (APE) sales comprise regular premium sales plus    | 
|  | one-tenth of single premium insurance sales and are subject to rounding.     | 
|  |                                                                              | 
+--+------------------------------------------------------------------------------+ 
| 2.| Present Value of New Business Premiums (PVNBP) are calculated as equalling   | 
|  | single premiums plus the present value of expected new business premiums of  | 
|  | regular premium business, allowing for lapses and other assumptions made in  | 
|  | determining the EEV new business contribution.                               | 
|  |                                                                              | 
+--+------------------------------------------------------------------------------+ 
| 3.| UK Retail sales include all products except bulk annuities and credit life   | 
|  | sales.                                                                       | 
|  |                                                                              | 
+--+------------------------------------------------------------------------------+ 
| 4.| There will be a conference call today for wire services at 7.30am (GMT)      | 
|  | hosted by Tidjane Thiam, Group Chief Executive. Dial in telephone number:    | 
|  | +44 (0)20 8609 0793. Passcode:797476#                                        | 
|  |                                                                              | 
+--+------------------------------------------------------------------------------+ 
| 5.| There will be a conference call today for investors and analysts at 9:30am   | 
|  | (GMT) hosted by Tidjane Thiam, Group Chief Executive. From the UK please     | 
|  | call +44 (0)20 8609 0793. Passcode 851650#. A recording of this call will be | 
|  | available for replay for one week by dialling: +44 (0)20 8609 0289 from the  | 
|  | UK or +1 866 676 5865 from the US. The conference reference number is        | 
|  | 273855#.                                                                     | 
|  |                                                                              | 
+--+------------------------------------------------------------------------------+ 
| 6.| High resolution photographs are available to the media free of charge at     | 
|  | www.newscast.co.uk (+44 (0) 207 608 1000).                                   | 
|  |                                                                              | 
+--+------------------------------------------------------------------------------+ 
| 7.| Financial Calendar 2010:                                                     | 
+--+------------------------------------------------------------------------------+ 
 
 
+----------------------------------------------------+----------------+ 
| Fourth Quarter 2009 New Business Release           | 24 February    | 
|                                                    | 2010           | 
+----------------------------------------------------+----------------+ 
| 2009 Full Year Results                             | 25 March 2010  | 
+----------------------------------------------------+----------------+ 
| AGM                                                | 19 May 2010    | 
+----------------------------------------------------+----------------+ 
| 2010 Half Year Results                             | 10 August 2010 | 
+----------------------------------------------------+----------------+ 
 
 
+--+------------------------------------------------------------------------------+ 
| 8.| Sales for overseas operations have been reported using average exchange      | 
|  | rates for the period as shown in the attached schedules. Reference to prior  | 
|  | year figures in the commentary is on an actual exchange rate basis unless    | 
|  | stated. An alternative method of presentation is on a constant exchange rate | 
|  | basis - the two bases are compared in the table below.                       | 
|  |                                                                              | 
+--+------------------------------------------------------------------------------+ 
 
 
 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |          Annual Premium Equivalent Sales            | 
+------------+-----------------------------------------------------+ 
|            |  Actual Exchange Rates   | Constant Exchange Rates  | 
+------------+--------------------------+--------------------------+ 
|            |   2009 |   2008 |    +/- |   2009 |   2008 |    +/- | 
|            |     Q3 |     Q3 |    (%) |     Q3 |     Q3 |    (%) | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |    YTD |    YTD |        |    YTD |    YTD |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |   GBPm |   GBPm |        |   GBPm |   GBPm |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
| Retail     |        |        |        |        |        |        | 
| Insurance  |        |        |        |        |        |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
| Asia       |    846 |    929 |   (9%) |    846 |  1,052 |  (20%) | 
+------------+--------+--------+--------+--------+--------+--------+ 
| US         |    640 |    424 |    51% |    640 |    534 |    20% | 
+------------+--------+--------+--------+--------+--------+--------+ 
| UK         |    531 |    608 |  (13%) |    531 |    608 |  (13%) | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            | ______ | ______ | ______ | ______ | ______ | ______ | 
+------------+--------+--------+--------+--------+--------+--------+ 
| Total      |  2,017 |  1,961 |     3% |  2,017 |  2,194 |   (8%) | 
| -          |        |        |        |        |        |        | 
| Retail     |        |        |        |        |        |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | 
+------------+--------+--------+--------+--------+--------+--------+ 
| Total      |      3 |    251 |  (99%) |      3 |    282 |  (99%) | 
| -          |        |        |        |        |        |        | 
| Wholesale  |        |        |        |        |        |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            | ______ | ______ | ______ | ______ | ______ | ______ | 
+------------+--------+--------+--------+--------+--------+--------+ 
| Total      |  2,020 |  2,212 |   (9%) |  2,020 |  2,475 |  (18%) | 
| Group      |        |        |        |        |        |        | 
| Insurance  |        |        |        |        |        |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |        |        |        |        |        |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |                    Gross Inflows                    | 
+------------+-----------------------------------------------------+ 
|            |  Actual Exchange Rates   | Constant Exchange Rates  | 
+------------+--------------------------+--------------------------+ 
|            |   2009 |   2008 |    +/- |   2009 |   2008 |    +/- | 
|            |     Q3 |     Q3 |    (%) |     Q3 |     Q3 |    (%) | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |    YTD |    YTD |        |    YTD |    YTD |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |   GBPm |   GBPm |        |   GBPm |   GBPm |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
| M&G        | 18,441 | 12,114 |    52% | 18,441 | 12,114 |    52% | 
+------------+--------+--------+--------+--------+--------+--------+ 
| US         |      6 |     32 |  (81%) |      6 |     40 |  (85%) | 
+------------+--------+--------+--------+--------+--------+--------+ 
| Asia       | 52,668 | 34,412 |    53% | 52,668 | 37,744 |    40% | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            | ______ | ______ | ______ | ______ | ______ | ______ | 
+------------+--------+--------+--------+--------+--------+--------+ 
| Total      | 71,115 | 46,558 |    53% | 71,115 | 49,898 |    43% | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |        |        |        |        |        |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |    Total Insurance and Investment New Business      | 
+------------+-----------------------------------------------------+ 
|            |  Actual Exchange Rates   | Constant Exchange Rates  | 
+------------+--------------------------+--------------------------+ 
|            |   2009 |   2008 |    +/- |   2009 |   2008 |    +/- | 
|            |     Q3 |     Q3 |    (%) |     Q3 |     Q3 |    (%) | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |    YTD |    YTD |        |    YTD |    YTD |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            |   GBPm |   GBPm |        |   GBPm |   GBPm |        | 
+------------+--------+--------+--------+--------+--------+--------+ 
| Insurance  | 11,287 | 12,932 |  (13%) | 11,287 | 14,652 |  (23%) | 
+------------+--------+--------+--------+--------+--------+--------+ 
| Investment | 71,115 | 46,558 |    53% | 71,115 | 49,898 |    43% | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            | ______ | ______ | ______ | ______ | ______ | ______ | 
+------------+--------+--------+--------+--------+--------+--------+ 
| Total      | 82,402 | 59,490 |    39% | 82,402 | 64,550 |    28% | 
+------------+--------+--------+--------+--------+--------+--------+ 
|            | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | ¯¯¯¯¯¯ | 
+------------+--------+--------+--------+--------+--------+--------+ 
 
 
Prudential plc is a company incorporated and with its principal place of 
business in England, and its affiliated companies constitute one of the world's 
leading financial services groups. It provides insurance and financial services 
through its subsidiaries and affiliates throughout the world. It has been in 
existence for over 160 years and has GBP245 billion in assets under management 
(as at 30 June 2009). Prudential plc is not affiliated in any manner with 
Prudential Financial, Inc, a company whose principal place of business is in the 
United States of America. 
 
 
Forward-Looking Statements 
This statement may contain certain "forward-looking statements" with respect to 
certain of Prudential's plans and its current goals and expectations relating to 
its future financial condition, performance, results, strategy and objectives. 
Statements containing the words "believes", "intends", "expects", "plans", 
"seeks" and "anticipates", and words of similar meaning, are forward-looking. By 
their nature, all forward-looking statements involve risk and uncertainty 
because they relate to future events and circumstances which are beyond 
Prudential's control including among other things, UK domestic and global 
economic and business conditions, market related risks such as fluctuations in 
interest rates and exchange rates, and the performance of financial markets 
generally; the policies and actions of regulatory authorities, the impact of 
competition, inflation, and deflation; experience in particular with regard to 
mortality and morbidity trends, lapse rates and policy renewal rates; the 
timing, impact and other uncertainties of future acquisitions or combinations 
within relevant industries; and the impact of changes in capital, solvency or 
accounting standards, and tax and other legislation and regulations in the 
jurisdictions in which Prudential and its affiliates operate. This may for 
example result in changes to assumptions used for determining results of 
operations or re-estimations of reserves for future policy benefits. As a 
result, Prudential's actual future financial condition, performance and results 
may differ materially from the plans, goals, and expectations set forth in 
Prudential's forward-looking statements. Prudential undertakes no obligation to 
update the forward-looking statements contained in this statement or any other 
forward-looking statements it may make. 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 IMSUBRWRKNRRUAA 
 
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