LONDON, February 27, 2015 /PRNewswire/ --
Despite the increased focus on PCs and tablets, interactive
display value is growing due to a strong transition to higher
priced interactive flat panels, which accounted for over 1/3rd of
the market in 2014, according to the latest research from
Futuresource Consulting.
New entrants are now entering the market, offering flat panel
solutions, including many distributors who are developing their own
branded solution sourced from the Far East. Global market volumes
reached 1.3 million units, representing a 2% decline.
"One of the key factors expected to ensure steady sales is that
the replacement market is now significant, says Colin Messenger, Senior Market Analyst at
Futuresource Consulting. "Of the seven million interactive displays
in schools, one million are over eight years old. This is providing
a strong opportunity with many end users trading up to flat panel
solutions when they replace their existing display.
"In addition there are some large scale projects taking place
that are driving market values. The major FATIH programme in
Turkey for 350,000 displays is
currently rolling out. In addition, China continues to see major investment across
the whole country. There are also discussions under way for
potential nationwide projects in both Thailand and Japan but neither of these are yet confirmed."
Corporate Market Opportunity Hots Up As Microsoft Announces
Surface Hub
An extremely attractive yet untapped gap in the market is that
of interactive displays in the corporate meeting room. Futuresource
estimates that there are 46 million meeting rooms globally, current
penetration is negligible at 1.6% (with market volumes in 2014
reaching just over 100,000 units), compared to the 20% penetration
in classrooms.
"Few vendors have developed solutions targeting the market and
to date, the success of interactive displays in classrooms has not
transitioned across to the meeting room environment. One of the
largest issues we hear is the issue of simplicity. Unlike the
classroom environment, meeting room solutions are likely to be
utilised rarely by any one individual. Therefore meeting room
solutions need to be completely intuitive to ensure adoption.
"This is where Microsoft's launch of the Surface Hub could
invigorate the sector, driving awareness as to the benefits of
meeting room collaboration, but at the same time providing a simple
to use intuitive platform for collaboration," says Messenger.
Regional activity, key highlights
Asia continued to post strong
value growth in 2014 with an increase of 15% year-on-year, while
China continued its ascent, with
more than half of all world sales.
US sales again decreased. One-to-one learning programs continue
to develop apace in the US, with the introduction of common core
assessments in 2014 acting as a stimulus for many districts. This
major movement towards one-to-one, including internet
infrastructure, diverts funds and focus away from front-of-class
displays.
EMEA performed above last year's results, with a value growth of
54% and volume of 15% helped by the second phase of the FATIH
project in Turkey.
In the UK, interactive flat panel displays accounted for 58% of
sales in 2014, taking significant market share away from
interactive whiteboards and triggering faster value growth.
This 100+-page report examines the current state of the
Interactive Display market across 67 countries, exploring market
segmentation, drivers and barriers as well as detailed 5 year
forecasts. For more information or to make a purchase, visit
http://www.futuresource-consulting.com or get in touch with
James Edwards via
james.edwards@futuresource-hq.com.
*Interactive displays refers to Interactive Whiteboards and
Interactive Flat Panels used in the Education and Corporate meeting
room environments (does not include other applications such as
digital signage)
Notes
Futuresource Consulting is a specialist research and
knowledge-based consulting company, providing organisations with
insight into consumer electronics, digital imaging, entertainment
media, broadcast, storage media, education technology and IT. With
a heritage stretching back to the 1980s, the company delivers
in-depth analysis and forecasts on a global scale, advising on
strategic positioning, market trends, competitive forces and
technological developments.
http://www.futuresource-consulting.com
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