INTERNATIONAL CONSUMER ELECTRONICS SHOW – Intel Corporation
executives held a press conference today to outline a plan to
accelerate new mobile device experiences across the company’s
growing portfolio of smartphone, tablet and Ultrabook™
offerings.
The announcements included a new smartphone platform for
emerging markets, details on a forthcoming 22nm quad-core SoC for
tablets, and more personal and intuitive Ultrabook™ devices in
innovative convertible designs were outlined by Mike Bell, vice
president and general manager of the Mobile and Communications
Group, and Kirk Skaugen, vice president and general manager of the
PC Client Group at Intel.
“The best of Intel is coming to a mobile device near you,” said
Skaugen. “We are set to deliver the biggest increase in battery
efficiency in Intel’s history with 4th generation Intel® Core™
processors, while adding broad new human interfaces to computing
devices through touch, voice, facial recognition, and gesture-based
interactions. We’re also significantly extending the performance
and power savings in Atom™ processors as we accelerate our mobile
offerings in an unprecedented fashion in 2013.”
Intel Inside® Smartphones
Building on the progress first detailed a year ago at CES, Intel
unveiled a new low-power Atom™ processor-based platform (formerly
"Lexington") and smartphone reference design, targeted at the value
smartphone market segment, which industry sources predict could
reach 500 million units by 2015. Customers announcing support for
the platform include Acer*, Lava International* and Safaricom*.
The new platform brings Intel’s classic product strengths to
this fast-growing smartphone market segment, including impressive
performance for quick Web browsing, and a great multimedia and
Android1 applications experience.
“The addition of the low-power Atom platform enables Intel to
address new market segments and further rounds out our expanding
portfolio of smartphone offerings,” said Bell. “We believe the
experience that comes with Intel Inside will be a welcomed choice
by first-time buyers in emerging markets, as well as with our
customers who can deploy more cost-conscious devices without
sacrificing device performance or user experience.”
The new value offering includes many high-end features including
the Intel Atom processor Z2420 with Intel Hyper-Threading
Technology that can achieve speeds of 1.2 GHz, 1080p
hardware-accelerated encode/decode, and support for up to two
cameras delivering advanced imaging capabilities, including burst
mode that allows people to capture seven pictures in less than a
second in 5-megapixel quality. The platform also includes the Intel
XMM 6265 HSPA+ modem that offers Dual Sim/Dual Standby capability
for cost-conscious consumers.
Bell also highlighted the forthcoming Intel Atom Z2580 processor
platform (formerly "Clover Trail+") targeted at performance and
mainstream smartphones. The platform includes a dual core Atom
processor with Intel Hyper-Threading Technology, and also features
a dual-core graphics engine. He said the new platform will deliver
up to two times the performance benefits over Intel’s
current-generation solution (Intel Atom processor Z2460 platform),
while also offering competitive power and battery life.
Tablet Roadmap Expanded with upcoming Quad-Core Intel® Atom™
Processor
Speaking to a robust product roadmap and growing ecosystem of
tablet and tablet convertible devices running on Intel technology,
Bell reinforced the wide range of tablet designs based on the Atom
Processor Z2760 running Windows2 8 now on shelves and online from
OEMs such as Acer*, ASUS*, Dell*, Fujitsu*, HP*, Lenovo*, LG* and
Samsung*. More tablet designs are scheduled to ship over the coming
weeks. Enabling a mobile, connected and full Windows2* 8
experience, the Atom platform boasts all-day battery life and is
more power- efficient than competitive offerings.
He also unveiled details about the company’s next-generation
22nm Atom SoC, codenamed "Bay Trail," which is already booting and
scheduled to be available for holiday 2013. The first quad-core
Atom SoC will be the most powerful Atom processor to date,
delivering more than two times the computing performance of Intel’s
current generation tablet offering. It will also include new
improved integrated security offerings. These improvements will
enable new experiences for business and personal use in devices as
thin as 8mm that have all-day battery life and weeks of standby,
all at lower prices.
“With Bay Trail we will build on the work done with our current
SoC development and accelerate very quickly by leveraging Intel’s
core computing strengths,” Bell said. “We will take advantage of
the tremendous software assets and expertise at our disposal to
deliver the best products with best-in-class user experiences.”
Low Power Fuels Ultrabook Innovation
Since mid-2011, Intel has led the industry in enabling Ultrabook
devices aimed at providing new, richer mobile computing experiences
in thin, elegant and increasingly convertible and detachable
designs. To enable these innovative designs, Intel announced last
September that it added a new line of processors to its forthcoming
4th generation Intel Core processor family targeted at about 10
watt design power, while still delivering the excellent performance
people want and need.
Skaugen announced today that the company is bringing the
low-power line of processors into its existing 3rd generation Intel
Core processor family. Available now, these chips will operate as
low as 7 watts, allowing manufacturers greater flexibility in
thinner, lighter convertible designs. Currently there are more than
a dozen designs in development based on this new low-power offering
and they are expected to enable a full PC experience in innovative
mobile form factors including tablets and Ultrabook convertibles.
The Lenovo IdeaPad Yoga* 11S Ultrabook and a future Ultrabook
detachable from Acer will be among the first to market this spring
based on the new Intel processors and were demonstrated by Skaugen
on stage.
The 4th generation Intel Core processor family enables true
all-day battery life -- representing the most significant battery
life capability improvement in Intel history. Skaugen disclosed
that new systems are expected to deliver up to 9 hours of
continuous battery life, freeing people from some of the wires and
bulky power bricks typically toted around.
“The 4th generation Core processors are the first Intel chips
built from the ground up with the Ultrabook in mind,” Skaugen said.
“We expect the tremendous advancements in lower-power Core
processors, and the significant ramp of touch-based systems will
lead to a significant new wave of convertible Ultrabooks and
tablets that are thinner, lighter and, at the same time, have the
performance required for more human-like interaction such as touch,
voice and gesture controls.”
To demonstrate the impact of the 4th generation Intel Core
processor family, Skaugen showed a new form factor Ultrabook
detachable reference design (codenamed "North Cape") that converts
into a 10mm tablet and can run on battery for up to 13 hours while
docked.
Advancements made in the way consumers will interact with their
computing devices were also demonstrated, including natural and
more immersive interaction experiences using a 3-D depth camera.
Intel showed applications running on an Ultrabook in which objects
can be manipulated naturally with free movements of the hands,
fingers, face and voice. One application that was demonstrated can
be used for enabling new and immersive video collaboration and
blogging experiences. These were all enabled using the Intel®
Perceptual Computing SDK Beta. This year, Intel expects more
Ultrabooks and all-in-one (AIO) systems to offer applications for
voice control (Dragon Assistant*) and facial recognition (Fast
Access*) for convenience and freedom from passwords.
Bringing Back “Family Night”
During the event, Skaugen also demonstrated new adaptive AIO
systems that have a battery built into the screen and can be picked
up and easily moved around the home or office as needed. Adaptive
AIOs are high-performance computers with large touch-enabled
screens that can be used as a multi-user touch gaming system, or as
an interactive art creation device, as well as for many other
shared, in-person experiences. Simply put, these devices will help
bring “game night” back to its roots through shared experiences
where families and friends gather around the system to interact,
play and have fun.
Intel also continues to drive access to content on Intel-based
devices by working with video service providers around the globe
such as Comcast and Bouygues Telecom to create television
experiences that will allow customers to view live and on-demand
pay TV content. Intel is collaborating with Comcast to bring the
XFINITY* TV experience to multiple screens in the home
including Ultrabook devices, and Intel-based AIO PCs and
tablets.
This experience is made possible by the Intel® Puma™ 6MG-based
XG5 multi-screen video gateway developed by ARRIS. This new
category of devices allows any screen in the home to access live
and on-demand entertainment premium content. Intel is also working
with Bouygues Telecom to bring customers in France the Bbox* TV
experience to these same Intel-based devices. Consumers will
experience both live TV and video on demand anywhere on the
Bouygues Telecom network.
About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation.
The company designs and builds the essential technologies that
serve as the foundation for the world’s computing devices.
Additional information about Intel is available at
newsroom.intel.com and blogs.intel.com.
Intel, Atom, Core and the Intel logo are trademarks of Intel
Corporation in the United States and other countries.
*Other names and brands may be claimed as the property of
others
1 Android is a trademark of Google Inc.
2 Windows is a registered trademark of Microsoft Corporation in
the United States and other countries.
3 4th Generation Intel Core processors provide 3-5 hours of
additional battery life when compared to 3rd Generation Intel Core
processors, based on measurement of 1080p HD video playback.
Software and workloads used in performance tests may have been
optimized for performance only on Intel
microprocessors. Performance tests, such as SYSmark and
MobileMark, are measured using specific computer systems,
components, software, operations and functions. Any change to any
of those factors may cause the results to vary. You should
consult other information and performance tests to assist you in
fully evaluating your contemplated purchases, including the
performance of that product when combined with other products.
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