LOS ANGELES, Aug. 20, 2014 /PRNewswire/ -- Instant.ly,
the world's first on-demand consumer insights platform today
unveiled the August results of Instant.ly Shelf Score™, which
focused on recently introduced non-alcoholic beverages. Instant.ly
Shelf Score is an index measuring consumer intent to purchase new
consumer packaged goods (CPG) products. Shelf Score evaluates and
ranks ten of the most appealing products based on overall consumer
interest from a nationally representative sample.
Instant.ly is provided by uSamp, the technology leader in market
research providing automation, mobile and global sample and insight
solutions for marketers.
Of note, the top two beverages in the list are owned by PepsiCo
and also include cherry flavoring. Gatorade Fierce Blue Cherry
leads in consumer purchase intent with a top two box score of 66
percent. Following behind in second and third place, Pepsi Made
with Real Sugar, Wild Cherry at 65 percent, and Protein2o Water at
62 percent, respectively. AMP Energy Dale Jr. Sour Limited Edition
closed out the top ten in last place at 38 percent.1
Instant.ly
Shelf Score™ - August 2014
|
|
New
Product
|
Purchase Intent
Score
|
1
|
Gatorade Fierce Blue
Cherry
|
66%
|
2
|
Pepsi Made with Real
Sugar, Wild Cherry
|
65%
|
3
|
Protein2o
Water
|
62%
|
4
|
Brisk Half & Half
Cherry Limeade
|
60%
|
4
|
Nestle Pure Life
Splash, Strawberry Melon
|
60%
|
6
|
Mountain Dew Baja
Blast
|
57%
|
7
|
Post Goodness-To-Go:
Dutch Chocolate
|
50%
|
8
|
Red Bull Summer
Edition
|
47%
|
9
|
AriZona Oak Reserve
Tea
|
46%
|
10
|
AMP Energy Dale Jr.
Sour
|
38%
|
Complete results from this edition of Instant.ly Shelf Score™
can be found here. An infographic of these results can be found
here.
Shelf Score is derived from Instant.ly Concept Test™, recently
launched by the Company as the first concept-testing platform of
its kind to provide CPG brands and retailers with an easy-to-use
tool to screen new product ideas– including new packaging, flavors
or line extensions. Instant.ly Concept Test empowers brand managers
to collect rich feedback from mobile and online audiences to
determine key success attributes, such as purchase intent, in a
fraction of the time and at a fraction of the cost of current
testing methods.
With over 80 variable product attributes for brand managers to
choose to evaluate, Instant.ly Concept Test compiles top two box
scores for purchase intent, consumer need/desire, differentiation,
and perceived value. The results are captured in an intuitive
dashboard, detailed enough to persuade and polished enough to
present.
The products included in the August beverages edition of
Instant.ly Shelf Score were discovered in grocery stores and online
channels across the U.S. To compile its list, Instant.ly reviewed a
wide cross-section of products, making final selections based on
flavor innovation, interesting applications of new or popular
ingredients, and category disruption from small or unknown brands.
About Instant.ly
Instant.ly™ is the world's first
on-demand consumer insights platform, providing brands with instant
on-demand access to targetable consumers. The Instant.ly portfolio
is comprised of Instant.ly Survey Tool™ for survey authoring and
fielding, and Instant.ly Concept Test™ for early-stage concept
screening. With Instant.ly, brand managers can collect quantifiable
customer feedback from the web, mobile devices and social networks.
Powerful enough to be used by Fortune 500 companies, and intuitive
enough to be used by tens of thousands of small businesses,
Instant.ly gives companies of all sizes a single platform -- to
build, promote and analyze the voice of the customer --- when,
where and how they need it. For more information visit
www.instant.ly.
About uSamp
uSamp is the technology leader in market
research providing automation, mobile and global sample and insight
solutions for marketers. Based in Los
Angeles, with five offices in the
United States, Europe and
Asia, uSamp has been recognized in
Inc.'s 500|5000 exclusive ranking of the nation's fastest-growing
private companies. For more information visit www.usamp.com.
1 The aforementioned brands are not currently uSamp
clients.
Media Contact:
Kerlan Communications for uSamp
Dori Busell
dori@kerlancomm.com
(917) 689-3415
SOURCE uSamp