LOS ANGELES, Sept. 30, 2016 /PRNewswire/ -- Insomniac and
C3 Presents have announced the beginning of an unprecedented
partnership with the launch of their brand new music and camping
festival, Middlelands, taking place in spring 2017 in Todd
Mission, TX. A debut collaboration
between the two industry-leading event companies – the minds behind
North America's largest festivals
including Electric Daisy Carnival and Lollapalooza – Middlelands
will host three days of eclectic artists and four nights of camping
in a spectacular venue with creative festivities extending well
beyond music.
"Over the years, we've imagined building something new and
unique with our friends at C3 Presents," said Pasquale Rotella, Founder and CEO of Insomniac.
"Bringing together our teams will enhance the magic, diversity and
community that can be created at a destination festival like
Middlelands."
"We are looking forward to working with Pasquale and the
Insomniac team on this exciting new festival in our home state.
Insomniac shares our vision for a quality fan experience
and the fusing of our two worlds is a great opportunity to see what
the next level of festival can deliver," said Charlie Walker, Partner, C3
Presents.
To receive the latest announcements on Middlelands, fans can
sign up for email updates at Middlelands.com. Be sure to follow
Middlelands on Facebook, Twitter and Instagram. Additional details
surrounding Middlelands will be released over the coming
months.
Sign up to join the adventure at Middlelands.com
About Insomniac
Insomniac produces some of the most
innovative, immersive music festivals and events in the world.
Enhanced by state-of-the-art lighting, pyrotechnics and sound
design, large-scale art installations, theatrical performers and
next-generation special effects, these events captivate the senses
and inspire a unique level of fan interaction. The quality of the
experience is the company's top priority.
Throughout its 23-year history, Insomniac has produced more than
1,000 festivals, concerts and club nights for nearly 5 million
attendees across three continents. Insomniac's events are held in
California, Florida, Michigan, Nevada, New
York, the United Kingdom,
Mexico and Brazil. The company's premier annual event,
Electric Daisy Carnival Las Vegas, is the largest multi-day music
festival in North America, and
attracted more than 400,000 fans over three days in June 2016.
The company was founded by Pasquale
Rotella, and has been based in Los
Angeles since it was formed in 1993.
Keep up with Insomniac announcements and news on Insomniac.com,
Facebook and Twitter.
About C3 Presents
C3 Presents creates live experiences
for millions of fans across the globe, setting the new standard
each year for events that are as memorable as they are spectacular.
One of the world's largest music festival producers, C3 is the
force behind two iconic multi-day festivals — Austin City
Limits Music Festival in Texas and Lollapalooza in Chicago and its four international editions —
drawing a combined 2 million music lovers annually.
Media Contacts:
Rogers & Cowan
Joe Schneider
jschneider@rogersandcowan.com
Insomniac
Nedda
Soltani
Nedda@Insomniac.com
C3 Presents / Fresh & Clean Media
Sandee Fenton
sandee@freshcleanmedia.com
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SOURCE Insomniac