SEATTLE, July 24, 2015 /PRNewswire/
-- Fathom™, the pioneer in social impact travel, has
named 15-year cruise industry veteran Michelle Sutter as a company senior sales
leader. In this role, Sutter will be responsible for marketing and
business development supporting sales of Carnival Corporation's
(NYSE/LSE: CCL; NYSE: CUK) Fathom brand that is pioneering the new
category of social impact travel. Sutter joined the company in July
reporting to David Drier, vice
president, sales for Fathom.
"Michelle is a results oriented leader and business partner who
successfully cultivates and expands authentic, meaningful
relationships," said Tara Russell,
president of Fathom and global impact lead for Carnival
Corporation. "She is committed to collaborating with travel
professional partners to help them grow their businesses by
successfully marketing and selling more unique products and
services. She also has a demonstrated track record and passion
focusing her unique gifts and talents to make a difference in the
world – she has chaired several community fundraising initiatives
and served on boards benefitting children's charities and
organizations. Her outstanding business development skills coupled
with her dedication to societal impact make Michelle an ideal
addition to our team."
Sutter joins the Fathom team from Holland America Line and
Seabourn where she was business development manager since early
2013, where she was responsible for increasing travel professional
sales and market share for the company and exceeding established
revenue objectives on a regular basis. In 2014, Holland America
Line recognized Sutter with the prestigious Rookie of the Year
Award. Prior to that, Sutter served in several sales roles of
increasing responsibility at Celebrity Cruises and Royal Caribbean
International where she was the recipient of numerous sales
awards.
"It is exciting to get in on the ground floor of Fathom, working
with a visionary executive team who deeply understands the desire
to do good in the world, and who created this unique brand to
address the real hunger to help others," said Sutter. "I look
forward to helping travel professionals meet the growing demand
from travelers eager to immerse themselves in new cultures where
they can learn, serve and flourish while making enduring,
sustainable contributions on a scalable and systematic basis."
A resident of Vancouver,
Canada, Sutter earned a Bachelor of Arts in Latin American
studies and Spanish from Simon Fraser
University. She also actively supports the Umoja Operation
Compassion Society by working with low-income immigrants living in
British Columbia. Sutter is fluent
in English, French and Spanish.
About Fathom
Fathom™, a new brand in the Carnival
Corporation family, is the pioneer of impact travel, a new category
of travel that will offer consumers authentic, meaningful travel
experiences to enrich the life of the traveler and work alongside
locals as they tackle community needs. Fathom is unique in that it
leverages Carnival Corporation's expertise and scale for a
one-of-a-kind business model to create long-term collaboration with
its partner countries, allowing for sustained social impact and
lasting development. Fathom will serve the sizable and growing
market of potential social impact travel consumers – approximately
one million North Americans – in addition to global travelers
already pursuing service-oriented travel experiences
worldwide.
Sailing aboard the MV Adonia, a 710-passenger vessel redeployed
from Carnival Corporation's P&O Cruises (UK), Fathom will
mobilize, educate and equip up to 700 travelers on every trip
allowing for thousands of impact activity days per week – and tens
of thousands of travelers a year to communities of promise,
providing unprecedented scale for impact.
For more information about Fathom or to book a voyage, contact
your Travel Professional, call Fathom toll-free at 1-855-932-8466
or visit www.Fathom.org.
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SOURCE Fathom