Independent Research Firm Recognizes Marchex as Delivering Marketing Insights For Click-to-Call Market
February 16 2016 - 04:05PM
Business Wire
Marchex (NASDAQ: MCHX), a mobile advertising analytics company,
today announced that Forrester has recognized Marchex as an example
of new tools that deliver marketing insights into caller
motivation, semantic analysis, and call outcomes to help inform
marketing. The new report, released by Forrester, is titled “Brief:
Capture Customers with Click-to-Call.”
According research cited in the report, mobile searches will
inspire 73 billion calls to businesses in 2018. In addition, it
discusses why click-to-call ads matter more to marketers now than
in the past, including consumer usage of smartphones, new ad
formats that make it easier for consumers to place phone calls and
new call-tracking tools like Marchex that deliver marketing
insights.
Additional topics covered by the report include:
- When click-to-call is effective as a
call to action in advertising programs.
- How to begin using click-to-call in
paid search.
- Why to prepare your call center for a
burst of new leads.
To download the full report, please visit
www.marchex.com/forrester-capture-customers
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog/ or @marchex
on Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the Company, its financial
information, and its business.
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version on businesswire.com: http://www.businesswire.com/news/home/20160216006423/en/
Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:Marchex Corporate
Communications206-331-3434pr(at)marchex.com
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