NEW YORK, Feb. 20 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON) ("Iconix" or the "Company") today announced that its recently acquired home brand, Royal Velvet(R) will launch an exclusive product line for Bed Bath & Beyond this spring. The exclusive product line will capitalize on Royal Velvet's leadership position as a color authority and include towels, rugs, sheets, shower curtains and basic bedding. Li & Fung is the lead licensee for Royal Velvet and will develop and manufacture the product. Mowhawk Industries is the licensee for Royal Velvet bath rugs.
Neil Cole, CEO, Iconix, stated, "Our goal since purchasing Royal Velvet has been to solidify a powerful distribution partner for the brand. Bed Bath & Beyond is an incredible retailer and we are thrilled to partner with them. Our strategy is to bring excitement and innovative marketing to the home industry. We are committed to investing in advertising and marketing to build Royal Velvet at Bed Bath & Beyond." According to Rick Darling, President of Li & Fung USA, "The Royal Velvet product at Bed Bath & Beyond will offer their customers an exceptional level of quality and value. We are very excited about the opportunity at Bed Bath & Beyond and the unique marketing support from Iconix." Iconix Brand Group Inc. (NASDAQ:ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company licenses it brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.
About Bed Bath & Beyond Bed Bath & Beyond Inc. and subsidiaries (the "Company") is a chain of retail stores, operating under the names of Bed Bath & Beyond, Christmas Tree Shops, Harmon, Harmon Face Values and buybuy BABY. The Company sells a wide assortment of merchandise principally including domestics merchandise and home furnishings as well as food, giftware, health and beauty care items and infant and toddler merchandise. As of December 1, 2007, the Company operated a total of 946 stores including 859 Bed Bath & Beyond stores in 49 states, the District of Columbia and Puerto Rico, 39 Christmas Tree Shops, Inc. stores in 10 states, 40 Harmon Stores, Inc. and Harmon Face Values in 3 states, and 8 buybuy BABY stores in 4 states. Since the beginning of the fiscal fourth quarter on December 2, 2007, Bed Bath & Beyond has opened its first international location in Canada. Shares of Bed Bath & Beyond Inc. are traded on NASDAQ under the symbol "BBBY" and are included in the Standard and Poor's 500 and Global 1200 Indices and the NASDAQ-100 Index. The Company is counted among the Fortune 500 and the Forbes 2000.
Contact: Maria Dolgetta
Public Relations Director
Iconix Brand Group, Inc. 212-730-0030
DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Public Relations Director of Iconix Brand Group, Inc., +1-212-730-0030 Web site: http://iconixbrand.com/
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