PLANO, Texas, Sept. 22, 2016 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading global provider of
data-driven marketing and loyalty solutions, today announced its
Columbus, Ohio-based card services
business, a premier provider of branded private label, co-brand and
commercial credit programs, has signed a new long-term agreement to
provide private label credit card services for Century 21
Department Store (www.C21stores.com). Based in New York City, Century 21 Department Store is
a family-owned retail establishment operating 10 stores in the
New York metro area and
Pennsylvania, offering designer
brands for men, women and children's apparel, footwear, outerwear,
lingerie and accessories. Century 21 was ranked the No. 1 discount
clothing store in New York City by
Zagat, and has previously earned the "Retailer of the Year"
designation from the Manhattan
Chamber of Commerce.
This will be the first private label credit card for Century 21.
Alliance Data and Century 21 collaborated to develop a value
proposition that puts the customer experience first, deepening
engagement through customized rewards and benefits designed to
drive brand loyalty. A key driver of the program will be
accelerating the rewards earned through the existing multi-tender
C21STATUS rewards program, in which customers are rewarded
with exclusive benefits.
"For more than 50 years, Century 21 has delivered designer
brands at amazing prices, and we believe the new credit card
partnership with Alliance Data will further strengthen our
relationship with our customers by enhancing experiences during
their shopping journey," said Mel
Tucker, Chief Financial Officer at Century 21 Department
Store. "Alliance Data's culture and customer-first approach align
well with the dynamics of our company. We are confident the program
will be a key driver of incremental and top-line sales, and will
enhance our already popular C21STATUS rewards program,
giving customers more reasons to shop with us, more often."
To acquire new cardmembers, Century 21 will capitalize on a
robust collection of Alliance Data capabilities, including in-store
kiosks, tablet technology and integrated web-based offerings.
Alliance Data will also combine its best-in-class proprietary data
assets and lifecycle marketing approach with a brand-immersive
mobile and digital experience. This integrated strategy will
deliver personalized messages in moments that matter,
delivering value to Century 21 cardmembers and generating
incremental sales for the brand.
"Alliance Data is honored by the opportunity to partner with
Century 21 Department Store, a brand that is focused on building
strong relationships with its customers and understanding how they
like to shop and be rewarded," said Melisa
Miller, president of Alliance Data's card services business.
"We look forward to collaborating closely with this iconic retail
pioneer to help drive long-term loyalty, grow sales and further
drive brand affinity."
Alliance Data's Epsilon® business also provides marketing data
services to Century 21, including new customer acquisition modeling
for permission-based email and direct mail campaigns. The private
label credit card program launches today in the Philadelphia store and will continue to
rollout to all locations through the beginning of October.
About Century 21 Department Store: Delivering Value to Live
Better
Century 21 Department Store, a New
York City icon for more than 50 years, is legendary for its
exceptional offering of designer brands at amazing prices. Century
21 remains a leader in high-end off-price fashion retail, offering
men's, women's and children's apparel, footwear, outerwear,
lingerie and accessories, along with beauty and home goods at
select stores and online at C21Stores.com. The retailer is
headquartered in Downtown
Manhattan with 10 stores total. Locations in New York include Lincoln Square, Brooklyn, Queens and Long
Island. There are three stores in New Jersey: Paramus, Morristown and Elizabeth. Century 21 Department Store opened
its first store outside of the New
York Metro area in Philadelphia,
Pennsylvania and continues to expand in new markets. Coming
Fall 2016, Century 21 Department Store will open two more
locations; first in City Point in Brooklyn, NY followed by an opening in
Sawgrass Mills in Sunrise,
Florida. For more information, follow Century 21 Department
Store on facebook.com/century21stores and
@Century21stores on Twitter and Instagram.
About Alliance Data's card services business
Alliance Data's card services business is a leading provider of
tailored marketing and loyalty solutions, delivered through branded
credit programs that drive more profitable relationships between
our brand partners and their cardmembers. We offer private label,
co-brand, and commercial products to many of the world's most
recognizable brands across a multitude of channels.
We uphold our Know more. Sell more.® promise by
leveraging unmatched customer insights, advanced analytics, and
broad-reaching innovative capabilities. It's how we deliver
increased sales to our partners, build enduring loyalty to their
brands, and provide more value to our cardmembers. Alliance Data's
card services business is a proud part of the Alliance Data
enterprise. To learn more, visit www.knowmoresellmore.com or follow
us on Twitter @Know_SellMore.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 and Fortune 500 company
headquartered in Plano, Texas,
Alliance Data consists of three businesses that together employ
more than 16,000 associates at approximately 100 locations
worldwide.
Alliance Data's Card Services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, a
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and Netherlands-based
BrandLoyalty, a global provider of tailor-made loyalty programs for
grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Forward Looking Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Forward-looking
statements give our expectations or forecasts of future events and
can generally be identified by the use of words such as "believe,"
"expect," "anticipate," "estimate," "intend," "project," "plan,"
"likely," "may," "should" or other words or phrases of similar
import. Similarly, statements that describe our business strategy,
outlook, objectives, plans, intentions or goals also are
forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact:
|
|
Alliance
Data
Tiffany Louder – Investor Relations
214-494-3048
tiffany.louder@alliancedata.com
Steve Calk
FTI Consulting
212-850-5611
alliancedata@fticonsulting.com
Shelley Whiddon – Media
214-494-3811
shelley.whiddon@alliancedata.com
|
Century 21
Department Store
Heather Feinmel
Public Relations Director
212-227-9092 x2431
Hfeinmel@C21Stores.com
|
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SOURCE Alliance Data Systems Corporation