ITV Studios Nordic Adopts Avid Everywhere to Accelerate the Production of Award-Winning Hit Shows
December 15 2014 - 9:00AM
Avid® (Nasdaq:AVID) today announced that ITV Studios Norway, part
of ITV Studios Nordic, one of Scandinavia's leading entertainment
production companies, has adopted Avid Everywhere™ to streamline
its media production and management, and facilitate remote
collaboration across its facilities in Norway, Sweden and Finland.
The Avid platform will enable ITV Studios Norway to accelerate its
production of hit entertainment shows, while gaining significant
operational efficiencies and cost savings.
Part of ITV Studios UK, the UK's largest commercial production
company, ITV Studios Nordic produces or co-produces more than 40
leading international television programs for broadcasters in
Norway, Sweden, Denmark and Finland - including Keeping the Nation
Alive, Night Patrol, Come Dine With Me, Hell's Kitchen, and The
Chase.
Faced with handling a rapidly growing volume of media across its
sites, while working with an outdated, labor-intensive and
inefficient infrastructure, ITV Studios Norway was quick to see the
benefits of the Avid MediaCentral Platform. Remote collaboration
has enabled production, editorial and engineering teams dispersed
across the region to easily work together in real time to create,
manage and distribute compelling content. By centralizing its
content management workflow, the company can more efficiently and
cost effectively manage its production pipeline. And automating
existing manual ingest and transcoding processes has further
reduced operating costs.
"Our first priority is to create compelling and entertaining
content to help our clients attract and retain audiences. But we
were spending too many man-hours performing mundane tasks, and
couldn't access and manage our content easily, which led to
production inefficiencies," said Jon Sverre Høiden, COO of ITV
Studios Norway. "By investing in Avid Everywhere and getting on the
platform, we now benefit from a tightly integrated, open,
end-to-end workflow that has vastly improved our operational
processes and productivity."
"The TV entertainment space is hugely competitive, so the fast
turnaround of content is key to a media company's success," said
Tom Cordiner, vice president, international sales at Avid. "We're
delighted that ITV Studios Nordic has become the latest media
powerhouse to invest in Avid Everywhere to enable it to deliver top
entertainment shows to broadcasters efficiently and rapidly."
The workflow, installed by local Avid partner VideoUtstyr,
comprises solutions from the Avid Media, Avid Artist and Avid
Storage Suites. Centered on the Interplay® | Production Facility
Package, ITV Studios Nordic benefits from Interplay® | Production
asset management and remote workflow capabilities, including Avid
MediaCentral | UX and Media Composer® | Cloud. On-premise editing
is handled by Avid Media Composer® | Software and the workflow is
supported with Avid ISIS® 5500 shared storage.
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption for the most listened to, most watched and most
loved media in the world—from the most prestigious and
award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®,
and Sibelius®. For more information about Avid solutions and
services, visit www.avid.com, connect with Avid on Facebook,
Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, Media
Composer, Pro Tools, and Sibelius are trademarks or registered
trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used
with the permission of the Interplay Entertainment Corp. which
bears no responsibility for Avid products. All other trademarks are
the property of their respective owners.
CONTACT: PR Contacts:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
Avid Technology (NASDAQ:AVID)
Historical Stock Chart
From Mar 2024 to Apr 2024
Avid Technology (NASDAQ:AVID)
Historical Stock Chart
From Apr 2023 to Apr 2024