ITB Berlin 2015: High demand by exhibitors from around the world
December 21 2014 - 10:00PM
Business Wire
Booking levels are stable compared to 2014 as the world’s
leading travel trade show prepares for the new year. Many of the
halls have been booked up since early December. Demand by
exhibitors from the Arab countries and Asia is particularly high.
Africa will also be represented in large numbers at the upcoming
ITB Berlin. However, Sierra Leone is taking a one-year break from
the show due to events surrounding the Ebola outbreak. As a travel
destination Iran has become more and more popular this year and
will be occupying an entire hall on its own. Following an absence
from the show, the Hilton and Hyatt hotels will again be exhibiting
in Hall 9, where the hotel industry is on display. Mongolia is the
partner country of ITB Berlin 2015.
The range of travel technology products and services continues
to grow apace and at ITB Berlin this will be one of the largest and
internationally most diverse displays anywhere in the world. For
the first time the Chinese companies Baidu and Qunar and a joint
display of Italian startups have announced they will be exhibiting
at the show. Rounding off this segment will be the eTravel World,
with displays devoted to digital marketing, social media and mobile
travel services. Papers on current trends in the markets of Asia
and South America will also be held there.
Accompanying the show will be the world’s largest travel
industry convention whose focus in 2015 will be on the sharing
economy and current forms of big data and ways to exploit it for
marketing tourism. In 2015, for the first time and in partnership
with National Geographic, ITB Berlin will present the World Legacy
Awards in recognition of sustainable tourism projects.
With over 10,000 exhibitors from around 190 countries ITB Berlin
is the shop window of the international travel industry. The
turnover by exhibitors at the show of around 6.5 billion euros is
proof of the economic boost that ITB Berlin provides in its role as
the industry’s platform for conducting business and sales. A few
years ago the introduction of the ITB Buyers Circle established an
exclusive meeting place for around 850 handpicked senior buyers
from the travel industry. www.itb-berlin.com.
ITB BerlinAstrid ZandTel.:
+4930-3038-2275zand@messe-berlin.de