IRONMAN Goes Global with Ecommerce Solutions from Borderfree, a Pitney Bowes Company
November 18 2015 - 8:30AM
Business Wire
Consumers Can Now Easily Shop for IRONMAN®
Apparel, Gear and Accessories from More Than 220 Countries and
Territories
IRONMAN, one of the world’s leading participation sports brands,
today announced it is utilizing Borderfree, now a part of Pitney
Bowes Inc. (NYSE:PBI), to expand its online merchandise sales
internationally. IRONMAN is using Borderfree’s global ecommerce
software and international shipping services to offer their
customers a simple and seamless shopping experience to purchase
apparel, gear and accessories in over 40 currencies from more than
220 countries and territories around the world.
This Smart News Release features multimedia.
View the full release here:
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“With over 240,000 registered athletes representing more than
155 countries, it is imperative for us to be able to fully serve
our global participants and their family and friends. Our
collaboration with Borderfree is enabling us to reach more athletes
and supporters around the world by offering a simple shopping
experience on IRONMANSTORE.com,” said Jennifer Mocerino, President
of Merchandise for IRONMAN. “By expanding internationally, more
consumers can experience the lifestyle and unique quality of the
IRONMAN brand with the products we offer.”
Global customers can view their order total, including shipping
fees, customs tariffs and taxes, at checkout. The total is
guaranteed at the exchange rate set when orders are placed.
Shoppers can choose to pay all duties and taxes upfront during the
buying experience or upon delivery when they receive their
purchased items.
“We are proud to support IRONMAN’s global growth to make
shopping possible for their athletes and fans around the world,”
said Lila Snyder, President, Global Ecommerce, Pitney Bowes. “By
simplifying the complexities associated with international
ecommerce, we are helping this iconic sports brand create a global
shopping experience consumers expect.”
Founded in 1978, IRONMAN started as a single race and has grown
to an international sensation with more than 250 events in over 30
countries and now includes five unique brands: IRONMAN®, IRONMAN®
70.3®, Iron Girl®, IRONKIDS®, and 5150™ Triathlon Series.
For more information on the IRONMAN brand and global event
series, visit www.ironman.com. Media may contact
press@ironman.com.
About IRONMAN
The iconic IRONMAN® Series of events is the largest
participation sports platform in the world. Since the inception of
the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS
POSSIBLE® by crossing finish lines at the world’s most challenging
endurance races. Recognized for excellence through distinguished
events, world-class athletes and quality products, IRONMAN has
grown from a single race to a global sensation with more than 250
events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™
Triathlon Series, Iron Girl® and IRONKIDS®. For more information,
visit www.ironman.com.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas
of customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at www.pb.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20151118005201/en/
IRONMANEllie Seifert,
516-993-6449ellie.seifert@ironman.comorPitney Bowes Inc.Karen King,
203-351-6189Karen.king@pb.com
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