IFF Launches Tastepoint by IFF to Serve Dynamic Mid-Tier Customers, Accelerate Growth in North America
June 26 2017 - 12:00PM
Business Wire
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext
Paris:IFF), a leading innovator of sensory experiences that move
the world, today launched Tastepoint by IFF – a new company
designed to service the dynamic middle-market customer in North
America. Tastepoint by IFF represents the merger of David Michael
& Co. and Ottens Flavors, two esteemed companies with long
histories in the industry and reputations for outstanding service
and products.
“We created Tastepoint by IFF specifically to leverage both
companies’ extensive expertise in the market,” said Matthias Haeni,
Group President, Flavors for IFF, “while offering the R&D,
technologies, and consumer insights that IFF can provide. This new
and innovative go-to-market approach targets the unique needs and
expectations of these customers – the speed, agility, and
resourcefulness that David Michael and Ottens Flavors have
long-provided – powered with technologies for differentiation.”
IFF CEO Andreas Fibig commented, “The creation of Tastepoint by
IFF marks the achievement of another milestone in our Vision 2020
strategy– to win where we compete as we grow market share in North
America. Tastepoint’s employees are truly passionate and committed
to serving their customers in this exciting space, where I expect
them to continue to provide industry-leading service to our
customers.”
Tastepoint’s brand platform is based on “the perfect blend of
heart and science” with a focus on servicing customers with the
“can-do” approach of a smaller company, and backed by expertise
traditionally reserved for companies with more global reach. The
new brand was officially unveiled today at the Institute of Food
Technology trade show in Las Vegas, Nevada.
Meet IFF
International Flavors & Fragrances Inc. (NYSE:IFF)
(Euronext Paris:IFF) is a leading innovator of sensorial
experiences that move the world. At the heart of our company, we
are fueled by a sense of discovery, constantly asking “what if?”.
That passion for exploration drives us to co-create unique products
that consumers taste, smell, or feel in fine fragrances and beauty,
detergents and household goods, as well as beloved foods and
beverages. Our 7,400 team members globally take advantage of
leading consumer insights, research and development, creative
expertise, and customer intimacy to develop differentiated
offerings for consumer products. Learn more
at www.iff.com, Twitter, Facebook, Instagram,
and LinkedIn.
Say hello to Tastepoint by IFF
Tastepoint by IFF is the newest name in taste. We exist to be
the spark that advances our customers, working side-by-side to
create products that ignite the palate, and the imagination. As a
product development partner with a fresh take on taste, we unite
skill and soul, chemistry and creativity, freshness and
familiarity. With more than a century of know-how and the resources
of global powerhouse IFF at the ready, our innovation artists bring
you the perfect blend of heart and science. We’re small enough to
care, and big enough to make it happen – with speed and agility,
together, we can tackle any challenge no matter the size. Learn
more at www.tastepoint.com, Twitter, Instagram and LinkedIn.
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version on businesswire.com: http://www.businesswire.com/news/home/20170626005796/en/
International Flavors & Fragrances Inc.Michael DeVeau,
212-708-7164VP, Global Corporate Communications & Investor
RelationsMichael.DeVeau@iff.com
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