IFF Debuts First-Ever Cradle to Cradle Certified™ Fragrance: PuraVita™
May 12 2016 - 5:00PM
Business Wire
Regulatory News:
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext
Paris:IFF), a leading innovator of sensory experiences that move
the world, today sets a new benchmark for fragrance sustainability
with the release of the first-ever Cradle to Cradle Certified
fragrance, PuraVita. The fragrance, which has notes of green apple,
wood, apricot and vanilla, is a proof of concept for an innovative
approach to sustainable fragrance creation. PuraVita is a model for
what can be achieved when perfumers pair creativity with
sustainable design principles.
“Our new PuraVita fragrance is a clear demonstration of how we
are building on our legacy of pioneering firsts, infused with a
sustainable mindset, to inspire new possibilities in R&D and
product creation,” said Andreas Fibig, Chairman and CEO of IFF.
The fragrance was launched from the stage of the Sustainable
Cosmetics Summit in New York City by Kip Cleverley, Head of Global
Sustainability for IFF, along with Ken Alston, President Consulting
& Education Services, McDonough Braungart Design Chemistry
(MBDC). To create it, IFF partnered with William McDonough and his
team at MBDC. McDonough is a leader in the field of sustainable
design and the co-author, with chemist Dr. Michael Braungart, of
the seminal text, Cradle to Cradle®: Remaking the Way We Make
Things.
"IFF's announcement of their new Cradle to Cradle Certified
fragrance marks a very personal and deeply considered moment in the
history of products that touch us and appeal to our senses. It is
literally the moment to celebrate the sweet smell of success,” said
William McDonough.
The Cradle to Cradle Certified Product Standard guides designers
and manufacturers through a continual improvement process that
looks at a product through five categories — material health,
material reutilization, renewable energy and carbon management,
water stewardship, and social fairness. A product receives an
achievement level in each category — Basic, Bronze, Silver, Gold,
or Platinum — with the lowest achievement level representing the
product’s overall mark.
PuraVita is Cradle to Cradle Certified at the Gold level and IFF
has earned a Platinum level Material Health Certificate for the
fragrance.
“PuraVita is a breakthrough in fragrance creation for IFF and
for the industry at-large,” said Nicolas Mirzayantz, Group
President, Fragrances. “With our strategic vision, ambition, and
desire to make a difference, our perfumers and research teams are
satisfying the unmet needs of consumers around the world.”
“With the introduction of its new fragrance, IFF is pioneering a
whole new category of Certified products,” said Lewis Perkins,
President of Cradle to Cradle Products Innovation Institute. “More
than a groundbreaking step for Cradle to Cradle Certified products,
the fragrance demonstrates the innovation that occurs when these
principles and a vision for moving beyond sustainability
converge.”
For more information on IFF’s sustainability initiatives, visit
http://www.iff.com/sustain.
# # #
Meet IFF
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext
Paris: IFF) is a leading innovator of sensorial experiences that
move the world. At the heart of our company, we are fueled by a
sense of discovery, constantly asking “what if?”. That passion for
exploration drives us to co-create unique products that consumers
taste, smell, or feel in fine fragrances and beauty, detergents and
household goods, as well as beloved foods and beverages. Our 6,700
team members globally take advantage of leading consumer insights,
research and development, creative expertise, and customer intimacy
to develop differentiated offerings for consumer products. Learn
more at www.iff.com, Twitter , Facebook, Instagram, and
LinkedIn.
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International Flavors & Fragrances Inc.Michael DeVeau,
212-708-7164VP Global Corporate Communications & Investor
RelationsMichael.deveau@iff.com
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