Internationale Funkausstellung Berlin (IFA Berlin), one of the largest CE shows in the world, just kicked off its 2015 session in Berlin, Germany. Prestigious CE companies from around the world gathered at this leading exhibition of the CE and home appliance industry, bringing their latest products and innovation achievements. On September 5, 2015, IDG and German Industry and Commerce Ltd. jointly announced the winners of “2015 IFA Product Technical Innovation Award” (http://www.tiaward.cn/en). Overall, there were seven companies sharing a total of nine awards, namely Changhong, ZTE, Haier, BOE, Samsung, LG and Siemens. Awarded companies received the corresponding trophies from Miss IFA, and they collectively demonstrated both the unique charm of CE products in the wave of intelligent interconnection technologies and the power of technology innovation of CE companies.

IFA Product Technical Innovation Award is an international, authoritative competition for global CE brands. The accreditation aims to demonstrate the glamour of leading CE brands to consumers worldwide and to boost the future development of the global CE industry. This was the second competition since it was initiated. The final results were generated based on online votes, evaluation and horizontal comparison by professional assessment labs, and then rated by a judge panel composed of senior experts in the CE industry. In a sense, the competition is an overall review and rating of the global CE industry in 2015. After the judgment, finally, Changhong won the Best Smart Solution Award, ZTE won the UE Gold Award, Haier won the Smart Technology Gold Award and the Laundry & Clothing Care Innovation Gold Award, Samsung won the Industrial Design Gold Award, BOE won the Display Technology Gold Award and TV Design Gold Award, LG won the Healthy Purifying Technology Gold Award, and Siemens won the Smart Tableware Cleaning Tech Gold Award.

Driven by the thriving smart interconnection technologies, global CE companies achieved remarkable achievements in both technological innovation and product development, as reflected by the winners of the 2015 IFA Product Technical Innovation Award. Together let’s witness the power of technology innovation and the unique charm of the CE industry and appreciate the power of CE brands.

IDGTing Song, +86-10-65262650-121ting_song@idg.com.cn