ARMONK, N.Y., Aug. 29, 2014 /PRNewswire/ -- A new report
released by IBM (NYSE: IBM ) provides guidance for businesses on
how to unlock the potential of enterprise mobility by empowering
employees with the tools they need to make decisions, collaborate,
transact and innovate in entirely new ways.
The report, titled "The Individual Enterprise – How Mobility
Redefines Business," developed by the IBM Institute for Business
Value emphasizes how the power of analytics-driven mobile
strategies can redefine business and how work gets done. While many
organizations recognize the potential impact of mobile, few have
the foundation in place to capitalize on the power of mobile and
data analytics.
Eighty-four percent of CIOs rate mobile solutions as a critical
investment to get closer to customers1 and 94 percent of
CMOs ranked mobile apps as crucial to their digital marketing
plans.2 While the C-suite is considering mobile
applications that are customer facing, the greater opportunity
exists in the enterprise to impact the way people work, collaborate
and innovate.
"Currently most enterprise mobile use has been restricted to
email, calendaring and instant messaging," said Saul Berman, vice president and chief strategist
in IBM Global Business Services. "Consider how combining mobile
devices and cognitive analytics can completely transform how we
work, industries operate and companies perform. Getting started
with this new imperative requires leaders who can define what this
journey will look like and champion a call to action."
A successful mobile initiative will allow employees to access
relevant information and insights when and where needed, as well as
the ability to address a critical industry pain point or create
fundamental new value; weigh outcomes using analytics and data
streams; and focus on leading edge features of innovative mobile
devices.
According to the research, evolving to a mobile enterprise
requires a solid foundation with fundamental components
including:
- Security: Employ centralized device management and
security to overcome the fragmented device platforms resulting from
existing "bring your own device" (BYOD) programs.
- Connectivity: Minimize platform complexities introduced
with 'always-on' mobile networks in conjunction with flexible
architectures that can easily incorporate changing components.
- Resiliency: Design for possible failures with adequate
disaster recovery and contingency plans, and align policies to
business values and needs.
- Orchestration: Adopt interchangeable solutions to create
efficiencies and enable both organizations and individuals to
quickly combine and recombine different applications and data
streams based on actual circumstances.
- Insights and Learning: Embrace intelligence produced
from analytics to grow more responsive and learn on the fly,
ultimately enabling predicative and prescriptive recommendations
that further inform decision making.
Once the foundation for enterprise mobility has been laid, the
report outlines five steps to progress the strategy including the
development of "journey maps" that depict employee/user
interactions. These steps are live experiments that can be improved
and expanded upon based on employee experiences.
IBM's 5,000 mobile experts have been at the forefront of mobile
enterprise innovation. IBM has secured more than 4,300 patents in
mobile, social and security, which have been incorporated into IBM
MobileFirst solutions that enable enterprise clients to radically
streamline and accelerate mobile adoption, help organizations
engage more people and capture new markets. Through IBM's
partnership with Apple, the two organizations are transforming
enterprise mobility with a new class of industry specific business
apps.
IBM has also established the world's deepest portfolio in Big
Data and Analytics consulting and technology expertise based on
experiences drawn from more than 40,000 data and analytics client
engagements. This analytics portfolio spans research and
development, solutions, software and hardware, and includes more
than 15,000 analytics consultants, 4,000 analytics patents, 6,000
industry solution business partners, and 400 IBM mathematicians who
are helping clients use big data to transform their
organizations.
For more information on IBM MobileFirst, visit the press kit or
www.ibm.com/mobilefirst.
For more information on the study and the IBM Institute for
Business Value, visit
http://www.ibm.com/services/us/gbs/thoughtleadership.
About IBM MobileFirst
IBM's 5,000 mobile experts have been at the forefront of mobile
enterprise innovation. IBM has secured more than 4,300 patents in
mobile, social and security, which have been incorporated into IBM
MobileFirst solutions that enable enterprise clients to radically
streamline and accelerate mobile adoption, help organizations
engage more people and capture new markets. Through IBM's
partnership with Apple, the two organizations are transforming
enterprise mobility with a new class of industry specific business
apps. For more information on IBM MobileFirst, visit the press kit
or www.ibm.com/mobilefirst. Follow @IBMMobile on Twitter, and see
IBM MobileFirst on YouTube, Tumblr and Facebook.
Sources
1 - Moving from the back office to the front
lines, IBM IBV;
http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/cio-infographic.html
2 - Stepping up to the challenge, IBM IBV;
http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/cmo-infographic.html
Contact Information
Jeannine Kilbride
IBM Media Relations
1 (860) 997-6277
jkilbri@us.ibm.com
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SOURCE IBM