MSFT Microsoft Corporation

The following is an investment opinion on IBM (NYSE: IBM), Microsoft (NASDAQ: MSFT), Yippy (PINKSHEETS: YIPI) and SAP (NYSE: SAP). The impact of "big data" has increased the demand of information management specialists in that IBM (NYSE: IBM), Microsoft (NASDAQ: MSFT), and SAP (NYSE: SAP) have spent more than $15 billion on software firms only specializing in data management and analytics. This industry on its own is worth more than $100 billion and growing at almost 10% a year which is roughly twice as fast as the software business as a whole.

"Big data" requires exceptional technologies to efficiently process large quantities of data within tolerable elapsed times, one of these being search. Most recently IBM has purchased Vivisimo in a move to use Vivisimo's software in its business analytics applications. In late 2011, Vivisimo sold its proprietary search application, Clusty, to Yippy, Inc. (PINKSHEETS: YIPI) for a $5,000,000 equity stake in Yippy. (www.bit.ly/IHkPIe)

Yippy, providers of the world's fastest, family friendly search engine and web portal develops search technologies, content aggregation services and application services environments for both consumer and commercial market segments.

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Eric Jensen www.ionewswire.com 516.942.4910