LAS VEGAS, March 20, 2017 /PRNewswire/ -- IBM
InterConnect - IBM (NYSE: IBM) today announced new and
expanded capabilities that enhance IBM Watson's data analysis and
discovery capabilities on the IBM Cloud. By expanding Watson
Discovery Service with new functionality and introducing Watson
Company Profiler, an experimental platform solution built with
Watson Discovery, IBM is further empowering developers and
enterprise users with best-in-class offerings to quickly and easily
source insights from massive amounts of data.
IBM Enriches Watson Discovery Service with New Beta
Functionality
In April, IBM will roll out new beta
functionality in the Watson Discovery Service. The functionality
will enable relevancy training and passage retrieval capabilities
to find better answers, adding to the service's existing ability to
identify useful patterns and insights in large datasets. Many data
scientists spend as much as 80 percent of their time on "data
janitor" work – collecting, cleaning and organizing data sets. With
the Watson Discovery Service, IBM is giving users the power to
unlock value in data without having to spend unnecessary resources
on complex data pipeline engineering and data wrangling
challenges.
Today, developers go through many cumbersome steps to create
solutions that can extract insights from unstructured data, often
requiring developers to integrate multiple services to achieve the
desired result. The Watson Discovery Service packages core Watson
AI capabilities with simple tooling and APIs that enable developers
to quickly upload, enrich, and index large collections of your
private data and use this with NLP-enriched public data provided
out of the box with Watson Discovery.
"To date, we've only explored a tiny fraction of the world's
existing data. Watson represents a new partnership between
technology and people, to revolutionize the way we discover things
and make better decisions – all at incredible speed and scale," said Beth
Smith, general manager, IBM Watson AI. "With the advanced discovery
capabilities of the Watson platform, IBM is shining a light on dark
data by unlocking patterns, trends, and relationships in data that
were previously invisible."
With the newest beta capabilities, developers can improve end
user experience by displaying answers that are within passages
without any additional configuration or special processing.
Additionally, developers can take advantage of the relevancy
training module to further customize responses using a machine
learning model.
Using the full power of the Watson Discovery Service, industry
professionals are able to do the following:
- A legal research team can quickly extract relevant details from
dense legal briefs, past legal proceedings and other lengthy
documents to provide consolidated specific insights for a legal
proceeding rather than identify documents that mention a key word
or term.
- A marketer could gain real-time insight into brand perception,
monitoring both social media and news sources for discussions
around relevant topics, assess the results to quickly identify a
trend and act to address a customer issue in real time.
- A customer service department manager can find insights on
customer pain points, reduce customer churn and improve agent
productivity without having to sift through individual customer
call transcripts, social media and forum data content, and other
internal content sources.
Rocket Fuel, a predictive marketing platform, has been applying
the NLP-enriched news content function of Watson Discovery Service
to help their digital marketing clients target advertisements in
the right context, in real time. By using Watson Discovery Service,
Rocket Fuel can analyze and annotate 300,000 English language news
articles each day, and scan the top 10,000 sources every 7 minutes
to provide immediate trend analysis. Clients can then use Rocket
Fuel's interactive user interface to quickly hone in on new
brand-related keywords that appear in news stories and control
whether to increase, decrease, ignore or stop serving ads alongside
these keywords as they appear in online news stories. For
example, an automotive brand may wish to increase its advertising
on pages with the keyword "J.D. Power"; conversely, it may wish to
pause a campaign when the keyword "recall" appears.
"Our company's fundamental value is in using Artificial
Intelligence to enable brands to make smarter, faster decisions
with their online marketing," said Randy
Wootton, CEO, Rocket Fuel. "Given the exponential rate of
digital information being generated and consumed, it's increasingly
challenging for marketers to keep track of their digital presence
and identify where and when to place ads for maximum impact.
That's why Watson Discovery Service is such a game-changer for our
clients. Rocket Fuel's Predictive Marketing Platform is now
responsive, in real-time, to sentiment in breaking news headlines.
Rocket Fuel clients can use Watson Discovery Service to control
their association with specific keywords and optimize media spend
automatically based on the positive or negative sentiment impact.
This means better performance, improved brand safety, and deeper
intelligence for our business."
IBM Introduces Experimental Solution, "Watson Company
Profiler"
Additionally, IBM will soon release an
experimental platform solution called Watson Company Profiler, a
pre-built cognitive discovery solution that will enable company
intelligence and analysis for business users. Built using Watson
Discovery Service, Watson Company Profiler accesses Dun &
Bradstreet's commercial database of 265 million business records
and sifts through 30,000 global data sources to identify relevant
insights about a company. Surfacing publicly available data, like
content from news outlets, social media, journals or annual
reports, as well as Dun & Bradstreet proprietary data, Watson
Company Profiler can help businesses glean meaningful insights.
To better understand how Watson Company Profiler will be used,
consider the job of a financial services leader looking to
strengthen her/his company's capabilities. This person will use
Watson Company Profiler to acquire market intelligence needed to
better understand competitive landscape, product positioning and
potentially to identify new targets for a merger or
acquisition.
To learn more about Watson Company Profiler or to sign up for
release updates, visit the Watson Company Profiler landing
page.
The expanded Watson Discovery Service capabilities and upcoming
roll out of Watson Company Profiler demonstrate IBM's commitment to
providing developers and businesses with the tools and features to
execute on their vision and, in turn, bring to market a new class
of cognitive innovations to transform how businesses make
decisions.
About IBM Watson: Pioneering a New Era of
Computing
Watson represents a new era in computing called
cognitive computing, where systems understand the world in a way
more similar to humans: through senses, learning, and experience.
Watson continuously learns from previous interactions, gaining in
value and knowledge over time. With the help of Watson,
organizations are harnessing the power of cognitive computing to
transform industries, help professionals do their jobs better, and
solve important challenges. As part of IBM's strategy to accelerate
the growth of cognitive computing, Watson is open to the world,
allowing a growing community of developers, students, entrepreneurs
and tech enthusiasts to easily tap into the most advanced and
diverse cognitive computing platform available today. Watson
solutions are being built, used and deployed in more than 45
countries and across 20 different industries.
For more information on the Watson Discovery Service, visit:
Ibm.biz/WatsonDiscovery. For more on IBM Watson, visit: https://www.ibm.com/Watson. Join the
conversation at #ibmwatson.
InterConnect is IBM's cloud and cognitive conference
where more than 20,000 developers, clients and partners are being
introduced to the latest advancements in cloud computing through
2,000 sessions, labs and certifications. IBM is positioning both
enterprise and startup clients for success with a complete
portfolio of cloud services and marquee partnerships, supporting a
wide range of applications including: big data, analytics,
blockchain and cognitive computing. For more information, visit:
https://www.ibm.com/cloud-computing/. Engage in the conversation
through @IBMCloud and #ibminterconnect.
Contact:
Gabrielle Gugliocciello
IBM Media Relations
gguglio@us.ibm.com
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SOURCE IBM