IAA Continues to Lead in Mobile with Cutting Edge App, Allowing
Users to View Notifications on their Wrist via new Apple Watch
WESTCHESTER, Ill., June 18, 2015 /CNW/ -- Insurance Auto Auctions,
Inc. (IAA), a business unit of KAR Auction Services (NYSE: KAR),
and the leading live and live-online salvage auto auction company,
today announced the launch of the IAA Buyer Watch App, an
application customized for the Apple Watch that enables buyers to
view the status of their vehicles in the bidding process through
notifications on their wrists. The first app of its kind to be
adapted for wearable technology, the IAA Buyer Watch App gives
buyers a quick graphical view of the status of their vehicles
during the Watch and Pre-bid portions of the bidding process
without having to use their mobile phones.
"IAA is proud to be the first to market for smart wearable
device technology in the salvage industry," said John Kett, CEO and president, IAA. "We have
built a culture that encourages the development of innovation at an
accelerated pace to be responsive to our buyers' needs. IAA's speed
of delivery continues to improve as a result of our teams embracing
agility as a philosophy, allowing us to stay ahead of the digital
transformation in the business."
In addition to offering a best-in-class buyer experience for
customers, the IAA Buyer Watch App adds a critical element of time
saving for buyers. The watch interface shows buyers a summary of
their Watch/Pre-bid vehicles and the total vehicles on their lists
that are at auction on that particular day. The IAA Buyer Watch App
is free for download from the Apple Watch App
StoreSM.
A video demonstration of the IAA Buyer Watch App can be seen
here: https://iaa-auctions.com/services/buy-vehicles.
About Insurance Auto Auctions, Inc.
Insurance Auto
Auctions is the leading live and live-online salvage vehicle
auction company and a business unit of KAR Auction Services (NYSE:
KAR). Headquartered in Westchester,
Illinois, IAA has over 165 auction facilities throughout
North America offering towing,
financing and titling services. With the most auction facilities in
North America, IAA provides
registered buyers from around the globe with millions of
opportunities to bid on and purchase donated and salvaged vehicles.
Since 1982, IAA has sold millions of vehicles through its weekly
auctions for insurance companies, fleet and rental companies,
financing companies, charity organizations and the general public.
IAA also leverages its business model to assist charitable
organizations in the US through its One Car One Difference®
campaign. To date IAA has provided millions of dollars in
additional funding to charities by assisting in the processing of
donated vehicles. Learn how we are making a difference by visiting
www.1car1difference.com. With a talented team of over 2,000
employees, IAA is committed to providing customers with the highest
level of services in the salvage auto industry. Go to
www.IAA-Auctions.com to learn more, and follow IAA on
Facebook and Twitter.
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SOURCE Insurance Auto Auctions