LONDON, Feb. 9, 2016 /PRNewswire/ --
Summary
How Britain Shops Furniture and Floor coverings is part of
Verdict's How Britain Shops series, which surveys 12,000 shoppers
online to gauge how the nation shops across 12 different retail
sectors. Data from the survey is broken down demographically and
regionally to provide retailers with a clear understanding of what
is important to its customers, providing it with a competitive
edge.
Key Findings
- Use retailer ratings across eight key metrics to benchmark the
performance of retailers in the electrical market
- Understand what channels shoppers are using to make purchases and
see how this varies across regions and demographics to improve
customer targeting
- Identify what factors furniture and floor coverings shoppers find
important, and how well retailers satisfy the expectations of their
shoppers
Synopsis
As with homewares, women make up the majority of furniture and
floor coverings shoppers and have the deepest penetration. This
illustrates that women have a greater influence for home related
purchases. While current advertising campaigns do appeal to women,
they could be enhanced if the focus of the message shifted towards
design rather than price.
Of all measured sectors, service was the most important in
furniture and floor coverings, due in part to its big ticket nature
and the greater customization available. However, many retailers
are falling short of customer expectations. Online has been the
focus for many retailers in this sector as it is underdeveloped but
stores can not be neglected.
With its low prices and innovative products, IKEA has come top for
value for money. Its vast stores, which cover many sectors, help it
come top for range as well. However, delivery remains problematic,
coming bottom of profiled retailers and falling below how important
customers rate it by 0.6 points. Its click and collect trial should
remedy this.
Reasons To Buy
- How much better off do furniture and floor coverings shoppers
feel in comparison to last year?
- Which furniture and floor coverings retailers have the highest
share of visitors and purchasers?
- How many other stores do your shoppers use for furniture and
floor coverings?
Download the full report:
https://www.reportbuyer.com/product/3599825/
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SOURCE ReportBuyer