Hotels Build Loyalty With Rewards Programs Vs. Discounted Rates
LodgeWorks Joins Rewards Network(SM) Increasing Average Daily Rate and Average
Length of Stay Through a New Electronic Distribution Channel
CHICAGO, April 29 /PRNewswire-FirstCall/ -- In today's competitive hospitality
market, many hotels are recognizing the added marketing value of a rewards
program in fostering loyal guest relationships, attracting new customers, and
encouraging longer guest stays. LodgeWorks, L.P., which owns and/or manages
several hotel brands, has added all of its 35 locations to the Rewards Network
Hotels (formerly Hotel Rewards by iDine) program, including 20 Sierra Suites(R)
Hotels, nine Summerfield Suites(R) by Wyndham Hotels, and six Hawthorn
Suites(R).
Rewards Network Inc. (AMEX:IRN), one of the nation's leading providers of
loyalty and rewards programs, offers one of the most extensive hotel rewards
programs in the industry. By booking hotels online at
http://www.rewardsnetwork.com/ or calling Rewards Network Hotels toll-free
reservations number, Rewards Network(SM) members can book a room and earn up to
15% Cashback Rewards(SM) or up to 10 airline miles for every dollar spent on
the room rate. This loyalty rewards program is scoring high marks among
Rewards Network members and encourages members to stay longer in exchange for
excellent rewards.
"We offer some of the richest rewards incentives in the hotel industry," said
George S. Wiedemann, president and CEO of Rewards Network Inc. "Our hotel
partners realize the added value that the Rewards Network Hotels program brings
to their marketing efforts in terms of increasing occupancy and attracting new
guests. We are very excited to have LodgeWorks join our program." LodgeWorks recognizes the added value of the Rewards Network Hotel program
especially for growth chain Sierra Suites, first launched in 1996 as a
moderately-priced suite brand known for roomy suites and services that rival
upscale competitors.
"Our partnership with Rewards Network is very valuable to a growing chain like
Sierra Suites," explains Tony Isaac, President of LodgeWorks. "It will help us
to reach a new audience with very compelling incentives. We're very
enthusiastic about the benefit to our customers." About LodgeWorks LodgeWorks is a hotel management and development company that owns and operates
the 20-property Sierra Suites(R) hotel brand, is the franchisee for nine
Summerfield Suites(R) by Wyndham hotels, and manages six Hawthorn Suites(R)
hotels located in and around Dallas and Austin. The LodgeWorks management team
also helped to develop the Residence Inn(R) concept (which was later sold to
Marriott) and the Summerfield Suites(R) chain which the company sold to Wyndham
International.
About Rewards Network Inc.
Rewards Network(SM) (formerly iDine), headquartered in Chicago, provides
loyalty and rewards programs for restaurants and hotels via its registered
credit card platform. Incentives are offered through the Rewards Network
branded program, airline frequent flyer dining programs, club memberships and
other affinity organizations. Rewards Network has 3.4 million active members,
over 10,000 restaurants and more than 7,000 hotels participating in its rewards
programs. Rewards Network's common stock trades on the American Stock Exchange
under the symbol IRN and is listed in newspapers as REWARDS. Additional details
about Rewards Network can be found at http://www.rewardsnetwork.com/ or by
calling Rewards Network at 1-877-491-3463. DATASOURCE: Rewards Network Inc.
CONTACT: Kenneth R. Posner, Chief Financial Officer of Rewards Network Inc., +1-312-521-6790; or Chris Feeley, ext. 237, or Jane Grant, ext. 224, both of Pierson Grant Public Relations, +1-954-776-1999, for Rewards Network Inc.
Web site: http://www.rewardsnetwork.com/
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