Honda Xcelerator Startups Demonstrate Future Mobility Solutions at CES 2018
January 11 2018 - 1:59AM
JCN Newswire (English)
Six technology startups are partnering with Honda Xcelerator at
CES 2018 to demonstrate technologies that have the potential to
transform mobility, focusing on challenges posed by autonomous
vehicles and advanced connected cars. Honda is featuring
partnerships with BRAIQ, DeepMap, DynaOptics, EXO Technologies,
Tactual Labs, and WayRay at Honda's Global Innovator Showcase.
As part of Silicon Valley-based Honda Innovations, Honda Xcelerator
serves as a catalyst to discover and experiment with new
technologies and business concepts. Honda Xcelerator provides
startups with funding for prototyping, access to a collaborative
workspace, and support from Honda mentors. Focus areas for Honda
Xcelerator include Artificial Intelligence, Connected Vehicles,
Energy Innovation, Human Machine Interface, Industrial Innovation,
Personal Mobility, and Robotics.
"With our Xcelerator partners, Honda will explore technologies that
can potentially transform its future products and services, and
create new business opportunities," said Honda Innovations CEO,
Nick Sugimoto. "We encourage innovators who share our vision to
meet with us at CES 2018."
Honda Innovations recently announced its expanded engagement of
startup ecosystems in Japan, China, Detroit and Europe. Honda
supports outreach to startups in key innovation hubs globally
through its partnerships with incubators MassChallenge (Boston,
Mass.) and Drive (Tel Aviv, Israel), and through the equity crowd
funding platform OurCrowd (Jerusalem, Israel).
BRAIQ: Personalizing the Adaptive Cruise Control (ACC)
Experience
Based in New York City and partnering with Honda Xcelerator in
Detroit, BRAIQ bridges the gap between human preferences and
artificial intelligence so that an autonomous vehicle can learn to
personalize its driving style. Equipped with BRAIQ's technology,
existing interior sensors collect biometric information about
passenger comfort as the vehicle travels, gathering data on
acceleration, braking, steering, and more. This data is aggregated
and analyzed securely in the cloud to add an essential layer of
emotional intelligence on top of artificial intelligence. Honda
Xcelerator and BRAIQ aim to personalize the Adaptive Cruise Control
(ACC) experience, helping to increase passenger comfort and foster
trust in automated driving technology.
DeepMap: Mapping Technology for Autonomous Vehicles
DeepMap provides precise high-definition (HD) maps and real-time
localization as a service to autonomous vehicles. Based in Palo
Alto, Calif., the company is building a cloud-based platform to
enable creation of three-dimensional (3D) HD maps for autonomous
vehicles with Level 4 and Level 5 autonomy. The technology is
highly scalable and efficient because it leverages sensors on
autonomous vehicle fleets - rather than rely on a survey fleet. By
deploying multiple localization approaches through sensor fusion,
the localization technology is resilient to sensor failures and
different driving conditions. In partnership with DeepMap, Honda
Xcelerator will explore solutions for automated driving safety.
DynaOptics: Free-form Optics for Road Safety
DynaOptics is a Singapore-based startup that harnesses the power of
free-form optics to bring superior situational awareness and safety
to roads. Customizable for different scenarios, DynaOptics' lenses
perform better than conventional lenses - sometimes up to 50
percent better - on various specifications, such as low-light
performance, image quality or form factor. Honda Xcelerator and
DynaOptics will collaborate to increase light to camera sensors so
objects will be more quickly and accurately detected and
classified.
EXO Technologies: High-Accuracy GPS Localization
EXO Technologies delivers high-accuracy, low-cost GPS solutions
concentrated toward smart mobility. Headquartered in Tel Aviv,
Israel, EXO provides value to customers by improving in-car
navigation and turn-by-turn directions, as well as providing
precise positioning for connected and autonomous vehicle
applications. The collaboration between Honda Xcelerator and EXO
seeks to improve the accuracy of GPS localization by an order of
magnitude without any additional hardware or terrestrial base
stations.
Tactual Labs: Real-time Human Body Pose Sensing
Tactual Labs surrounds every surface with real-time human body pose
sensing. Born from University of Toronto researchers in
human-computer interaction, Tactual's PRISMa technology wraps a
free-form object in accurate in-air, skeletal, and contact sensing
that can "see" - and with Tactual's software--can reconstruct the
human hand and body in 3D. With Tactual Labs, Honda Xcelerator will
aim to facilitate new user interface (UI) interactions and a
greater awareness of human intent. Tactual solutions will provide
drivers and motorcycle riders with superior convenience and safety
by delivering increased functionality without the need for the user
to "look" for controls or remove hands from the steering wheel or
handlebars.
WayRay: Holographic AR Navigation System for Advanced Connected
Cars
WayRay is a Swiss developer of a holographic augmented reality (AR)
navigation system for advanced connected cars. WayRay's innovative
use of holographic optical elements keeps the system far more
compact than traditional mirror and lens technology, and allows for
a high-resolution projection directly in front of the driver. Using
a transparent holographic display allows drivers to stay fully
focused on the road. The system uses AR to display real-time
indicators for detection of road obstacles and pedestrians,
displaying points of interest or alerting the driver to hazards.
Honda Xcelerator and WayRay will explore solutions to miniaturize
AR head up display (HUD) optics, allowing deployment in smaller
vehicles and improving performance.
Honda Xcelerator's objective is to find unique, game-changing
technology innovators to facilitate the creation of proof of
concept prototypes and potential future opportunities with Honda
development teams across Honda's portfolio of products. Startups
and entrepreneurs are invited to meet with Honda Xcelerator
representatives at Honda's booth (LVCC, North Hall - 7923) from
January 9-12, 2018. To learn more about Honda's presence at CES
2018, visit http://world.honda.com/CES/2018/.
About Honda
Honda Motor Co., Ltd. (TSE:7267 / NYSE:HMC / LSE:HNDA) is one of
the leading manufacturers of automobiles and power products and the
largest manufacture of motorcycles in the world. Honda has always
sought to provide genuine satisfaction to people worldwide. The
result is more than 120 manufacturing facilities in 30 countries
worldwide, producing a wide range of products, including
motorcycles, ATVs, generators, marine engines, lawn and garden
equipment and automobiles that bring the company into contact with
over 19 million customers annually. For more information, please
visit http://world.honda.com.
Source: Honda
Contact:
Honda
Media Inquiries
corporate_pr@hm.honda.co.jp
+81-3-5412-1512
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